Julie Joyce Owner

Should domain authority checkers be a part of your SEO toolkit? A couple of years ago, I wrote about Moz’s Domain Authority and how it did not represent Google’s PageRank. No third-party metric does. We still like metrics, though, because they give us a quick method of determining how good a site may be for our purposes (which is almost always link building, for me). It’s important to remember that domain authority must be viewed in conjunction with many other metrics.

Back in 2015, Think With Google published four new moments that every marketer should know. They were mainly concerned with mobile use and listed these moments as follows: I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online, etc. I-want-to-go moments. These are searches that are location-specific when a user wants to find something nearby. I-want-to-do moments.

As a link builder, I usually work with either the business owner or the SEO expert for the company. There are different complexities with each. Add on my relaying information that they give me to my team – who then interpret it for themselves – and there can be many different ideas about where to find the best linking partners. If you truly understand your niche, you can find the most relevant sites to reach out to.