Julienna Law

Key Takeaways: C-beauty is evolving into a global system exporting R&D, content models, and consumption mindsets. K-beauty’s rapid expansion reveals growing risks of saturation and brand substitutability. C-beauty’s global success will hinge on balancing speed with long-term brand storytelling and meaning. China is far from just a consumer market.

Key Takeaways: China’s biggest beauty companies are deploying acquisitions to enter premium segments and expand globally. Global beauty dealmaking is shifting toward fewer, higher-value transactions with rising Chinese capital influence. Companies are building around science-led strategies, investing in biotech, R&D, and advanced ingredient innovation. A roster of successful brands already under their belts isn’t stopping China’s top beauty companies from looking for new ways to grow.

Key Takeaways: India’s fragrance market is set to surpass $2 billion by 2028, yet only 6.2% of consumers currently use fragrances. Education is driving adoption, with local brands combining offline retail, digital storytelling, and discovery kits. Premium yet accessible fragrances are gaining traction as consumers seek quality and relevance over price alone. One every five seconds.