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Articles by Junping Xu
Strategies for improving user experience on online food delivery platforms: case studies and lessons learned from China
Abstract In China, the rapid spread of digital life has accelerated the growth of online food delivery services. This study investigates user experience in Meituan and Eleme, the country’s two largest platforms, and identifies key user needs to inform improvement strategies. Findings show that users value interface interaction quality, information quality, personalized services, and expanded same-city delivery functions.
Disclosure willingness anthropomorphism and thinking style shape perceived fit and comfort in AI mental health chatbot interactions
Abstract Generative artificial intelligence (AI) conversational agents are increasingly used for everyday, non-clinical mental-health support, yet little is known about when these exchanges feel fitting and comfortable.
The Limits of ESG Disclosure: Nonlinear Effects and Diminishing Returns in Corporate Sustainability
References , , and . 2025. “Does ESG Information Disclosure Increase Firm Value? The Mediation Role of Financing Constraints in China.” Research in International Business and Finance 73: 102584. https://doi.org/10.1016/j.ribaf.2024.102584. , , , and . 2025. “The Impact of ESG Practices on Firms' Production Efficiency: A Nonparametric Frontier Analysis.” Society and Business Review 20, no. 4: 721–741. https://doi.org/10.1108/SBR-07-2024-0250. , , and . 2010.
Virtual identity, real perception? Stimulating user behavior and promoting value co-creation in metaverse cultural heritage tourism
Abstract As a key form of cultural digitalization, metaverse cultural heritage tourism (MeCHT) is reshaping how users interact with cultural resources. Enhancing users’ perceived value to foster positive experiences has become an urgent challenge. This study adopts a value co-creation perspective, integrating Service-Dominant Logic with Avatar Theory.
Ascorbic acid and melatonin synergistically maintain postharvest guava quality by regulating cell wall, antioxidant, and transcriptomic pathways
Abstract Guava is highly perishable with postharvest decay and senescence, limiting storage and marketability. This study examined the synergistic regulatory effects of combined AsA + MT (AM) treatment on preserving ‘Pearl’ guava. Systematic analyses assessed fruit storage quality, antioxidant activity, and cell wall metabolism during storage. AM treatment markedly reduced browning and weight loss, maintained firmness, soluble solids, and vitamin C, and slowed titratable acidity decline.
The influence of cultural landscape gene perception on residents’ place attachment in rural marketplaces: an interpretable machine learning analysis based on XGBoost–SHAP
Abstract Under post-productivist rural transformation, China’s rural revitalization has increasingly relied on a culture–tourism integration model that often marginalizes residents’ cultural identity and undermines long-term sustainability. As spaces where economic exchange, social interaction, and cultural memory converge, rural marketplaces constitute a distinctive yet underexplored type of heritage space.
How ai brand endorsers influence generation mz’s consumer behavior in metaverse marketing scenarios
Ayuda Buscar en la ayuda Buscar en la ayuda How ai brand endorsers influence generation mz’s consumer behavior in metaverse marketing scenarios Junping Xu [1] ; Yuxi Feng [1] ; Wei Li [2] ; Qianghong Huang [3] ; Zhizhong Fan [1] [1] Zhejiang University [2] Zhejiang Fashion Institute of Technology, China [3] Beihai University of Art and Design, China Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 20, Nº.
A Multidimensional Exploration Based on Hofstede’s Cultural Theory: An Empirical Study on Chinese Audience Acceptance of American Animated Films
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
Generation Z Satisfaction with Smart Homestays: ASCI and Web Crawler Insights from China
1. Introduction Unlike standardized hotels or resorts, homestays typically provide customers with a quiet and private atmosphere and personalized services that are not only culturally distinctive but also warm and friendly. This unique type of accommodation has emerged in China in recent decades [1].
Positive Strategies for Enhancing Elderly Interaction Experience in Smart Healthcare through Optimized Design Methods: An INPD-Based Research Approach
1. Introduction The widespread adoption of the Internet and big data technologies has indeed greatly facilitated people’s lives. However, the reality is that China’s aging population is continuously increasing, and the country has entered the ranks of aging nations. For the elderly, these conveniences often come with higher cognitive and learning costs.
"Editing of the ethylene biosynthesis gene in carnation using CRISPR-Ca" by Oluwaseun Suleimon Adedeji, Aung Htay Naing et al.
Abstract The study aimed to edit ethylene (ET) biosynthesis genes [1-aminocyclopropane-1-carboxylic acid (ACC) synthetase 1 (ACS1) and ACC oxidase 1 (ACO1)] in carnation using the CRISPR/Cas9 ribonucleoprotein (RNP) complex system.
Enhancing User Participation in Cultural Heritage through Serious Games: Combining Perspectives from the Experience Economy and SOR Theory
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
Agronomy | Free Full-Text | Microbiology Combined with the Root Metabolome Reveals the Responses of Root Microorganisms to Maize Cultivars under Different Forms of Nitrogen Supply
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
Barriers to Industry Adoption of AI Video Generation Tools: A Study Based on the Perspectives of Video Production Professionals in China
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
A Study of the Key Factors Influencing Young Users’ Continued Use of the Digital Twin-Enhanced Metaverse Museum
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
Investigating User Experience of VR Art Exhibitions: The Impact of Immersion, Satisfaction, and Expectation Confirmation
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
Exploring the Mediating Role of Different Aspects of Learning Motivation between Metaverse Learning Experiences and Gamification
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
Beyond Reality: Exploring User Experiences in the Metaverse Art Exhibition Platform from an Integrated Perspective
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
A Study and Analysis of the Relationship between Visual-Auditory Logos and Consumer Behavior
1. Introduction With the further development of marketing research and the gradual introduction of psychological research results, sensory marketing has become familiar to the public. What consumers buy is no longer the product itself, but also the various sensory stimuli and experiences in the consumption process.
Is Everyone an Artist? A Study on User Experience of AI-Based Painting System
2.3. Research Hypotheses 2.3.1. Previous Experience (PE) Previous Experience refers to the fact that experienced users will find this new technology more useful and easier to use, and will be more likely to use it more often [53]. Although TAM has been shown to be applicable to experienced users, Previous Experience (PE) is still one of the main predictors of users’ behavioral intentions [54,55].
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