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Articles by Justin Rezvani
The gas price is only 1% of the real threat
We’re living in a smokescreen… Well, most of us! Not everyone… And there is a good chance that if you’re reading this email, you see what is behind the smokescreen. You see that the gas price is not the real problem. The majority think that the war between Russia and Ukraine is responsible for this 4.60/gallon price tag… But the truth is that this was the last Domino. This price tag is what people can really see and feel every day when they use their car.
One of the Biggest Life Lessons I Learned
Starting and building a company makes you grow up very quickly. It’s one of those things you don’t notice right away, because you’re so “in it” that the concept of time just flies by. But entrepreneurship can be so all-consuming that many of the things you learn about yourself, you don’t realize you’ve learned until much later—especially if you start your first company in your 20s.
One Of The Biggest Life Lessons I Learned Building, Scaling, And Successfully Exiting My First Company
Starting a company makes you grow up very quickly. It’s one of those things you don’t notice right away, because you’re so “in it” that the concept of time just flies by. But entrepreneurship can be so all-consuming that many of the things you learn about yourself, you don’t realize you’ve learned until much later—especially if you start your first company in your 20s.
2 Ways Influencer Marketing Will Evolve Starting in 2018
I am a firm believer that the social influencer space has only just begun. The first big shift that happened in what is now a billion-dollar industry was mainstream approval of this idea that having people “follow” you online is valuable. A decade ago, this didn’t exist. Even if you owned and operated a popular niche website, it was such a new concept that most people couldn’t wrap their heads around it. Why would that be considered a “valuable” asset?
Two Ways Influencer Marketing Will Evolve Starting in 2018 | The Network Journal
I am a firm believer that the social influencer space has only just begun. The first big shift that happened in what is now a billion-dollar industry was mainstream approval of this idea that having people “follow” you online is valuable. A decade ago, this didn’t exist. Even if you owned and operated a popular niche website, it was such a new concept that most people couldn’t wrap their heads around it. Why would that be considered a “valuable” asset?
3 Compelling Reasons Influencer Marketing Is More Effective Than Google AdWords
For the past decade, digital advertising has been on an exponential growth curve. Big brands have shifted huge amounts of their advertising budgets (previously reserved for more conventional methods such as display, television, or print) into things like Facebook ads and Google AdWords. And it’s clear why: digital platforms are now where people are spending their time. However, in 2017, what we’re beginning to see is a peak to the summit.
The Future Of Influencer Marketing Is Augmented Reality
What we know for sure is this: influencers are dominating the attention market. Imagine a world where you can interact with your favorite influencers from the digital realm, out in the real world. As it stands, influencer marketing is a billion-dollar industry with nowhere to go but up. According to a study cited by Forbes, 84% of marketers will be executing influencer marketing campaigns this year.
3 Tips to Unlock Emojis' Marketing Value
If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. And Emogi found that 92 percent of the world’s online population uses them to communicate.
3 Ways to Work With an Influencer Without Risking Your Brand
Influencer marketing is becoming the prominent way for brands to spread their message, with nearly half of marketers planning to boost their influencer marketing budgets this year, according to eMarketer.
Working with influencers: monetizing social dialogue
At one time, TV was advertising's golden child in reaching the masses. You would create a commercial, hold the door open, and welcome consumers as they came to you. But that was then. Today, your customers (especially Millennials) crave two-way brand interactions. If you want to generate organic conversations around your brand, discover influencer marketing. We all love a good secret, which is why “Hey, have you heard about this?” gets our attention.
Tips To Successfully Market Through Instagram
People often associate Instagram as a place to share filtered selfies, meals and pets; however, research shows the business potential of this visual social platform is pretty substantial. With more than 200+ million active users on the social platform and more than 55 million photos uploaded daily, data has shown that Instagram is a virtual goldmine for companies and brands, receiving remarkably higher engagements than posts on Facebook, Twitter and other social platforms.
9 Tips for Packing Your Brand's Message Into a 15-Second Instagram Video
It has been shown through data, most recently by Forrester Research, that Instagram represents by far, the best platform for marketers to interact with consumers. Brands are beginning to understand that having a presence on the platform is a necessity, but many don't understand all of the features it has to offer. One part of the service to note is the 15-second video feature. According to a report from BI Intelligence, in the U.S. 50 million people watch video via their mobile devices.
Why Every Brand Should Be On Instagram
By Justin Rezvani 3 minute Read Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action. The only way to truly make that shift in perception is to be where people are engaging and spending time. So why is Instagram so important for marketers?
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