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Justin Wolf on Muck Rack

Justin Wolf

(He/Him)
Biddeford, Maine, Portland
Covers:  Green Buildings, Energy Policy, Waste to Value, Renewable Energy, Sustainability, Regenerative Design, Climate Change, Building Code, Energy Code
Freelance writer/content strategist for AEC industry; bylines in @entermn, @CommEdgeCollab, @MetropolisMag, @ArchRecord, @ArchDaily, @WrightTaliesin & more

Interview

What was your first job as a journalist?

Art critic

Have you ever used a typewriter?

For work? No

How is social media changing news?

Democratizing it in many ways, but also diluting the impact of real journalism. Hackery and AI sludge are taking over.

Who's your favorite fictional journalist?

Henry Hackett (Michael Keaton) from "The Paper" (1994)

What does it mean to be a journalist?

It's a privilege

What's the funniest news-related #hashtag you've seen?

n/a

How do you prefer to be pitched on stories?

email

What tools and software do you use to do your job?

Squarespace, Riverside, Zoom, Calendly, Substack, LinkedIn

What's your favorite social network?

LinkedIn, but Substack is gaining on it.

Who do you wish followed you?

Elizabeth Kolbert, Scott Galloway, Guy Raz

Why did you become a journalist?

I love writing, research, and connecting with subject matter experts

Did you work for your high school newspaper? If so, what did you do there?

Briefly. I wrote a couple pieces my senior year. Can't remember the topics.

What story are you most proud of writing or working on?

At present, the stories in my podcast "Waste to Value"

What advice can you offer to aspiring journalists?

Writers write. Do it for the love of writing. If you're persistent and authentic (and accountable), you'll find your audience.

When's the best time to pitch you?

Early in the week, preferably morning hours

What's the best pitch you ever got?

The one with information that's actually newsworthy and doesn't concern a subject that I recently wrote about. Be original!

What's the worst pitch you ever got?

The ones that pitch me on a subject that I just wrote about.

What's your favorite drink?

water

When you're not at a computer, where are you most likely to be?

My backyard

Aside from your own, what's your favorite publication to read?

The New Yorker, The Atlantic, Green Building Advisor, Common Edge, Ezra Klein Show

What's the most common misperception about your beat?

It relies more on conjecture and opinion than scientific fact

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