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Justina Baršytė on Muck Rack

Justina Baršytė

As seen in: Wiley Online Library, MDPI
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Articles

It's the smallness that counts: Consumer preferences for small versus large companies' products

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By Justina Baršytė, Elze Uzdavinyte, Vilnius Vilnius Lithuania, Zivile Kaminskiene
| Wiley Online Library Verified
CONFLICT OF INTEREST STATEMENT The authors declare no conflict of interest. Supporting Information Filename Description mar21900-sup-0001-WEB_Appendices.docx4 MB Supporting information. REFERENCES , & (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54, 27–41. , , & (1998). Consumer generalization of nutrient content claims in advertising. Journal of Marketing, 62, 62–75. , , , & (2023).
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The Endowment Effect in the Circular Economy: Do Broken Products Face Less of a Trading Barrier Than Intact or Repaired Ones?

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By Siegfried Dewitte, Ebo Botchway, Jan Verpooten, Justina Baršytė
| MDPI
Abstract : Repairers may play a substantial role in the shift from a linear (make, use, dispose) to a more circular economy, where resources are continually reused and waste is minimized, which is therefore by definition more sustainable. Repaired defective products are usually reused by their owners or may be traded in a second-hand market.
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