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Justine Dharni on Muck Rack

Justine Dharni

(She/Her)
San Francisco
As seen in: LinkedIn, slideshare.net, Medium, Issuu, Scoop.it, Crunchbase, Flipboard, Houzz, Every Game I've Finished, 科技職涯 Talent Connect
Covers:  Digital Media & Content Strategy

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Justine Dharni’s Biography

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A seasoned expert with a dynamic flair, Justine Dharni has left a lasting impact on digital strategy. Her remarkable career spans various prestigious brands, including Google, Intel, Uber, American Express, and Sony Entertainment. Known for her exceptional 'people skills,' she engages with clients, customers, and colleagues, pioneers customer-centric approaches, fosters positive workplace environments, and excels in relationship management. Her leadership roles in various agencies have signific…

Justine Dharni’s Journalist Portfolio

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Post by @justinedharni

Post by @justinedharni

💬 0 🔁 0 ❤️ 0 · Mate the Label: Sustainability Without the Lecture · Mate the Label isn't trying to reinvent t…

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Brightland: Making Olive Oil an Aesthetic and Ethical Staple

Brightland: Making Olive Oil an Aesthetic and Ethical Staple

Brightland’s brand voice is sophisticated but warm, poetic but clear. Founder-led storytelling has been centr…

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Pipcorn: Popping Snacks with Purpose

Pipcorn: Popping Snacks with Purpose

Pipcorn started as a family business and grew into a nationally recognized brand but it never lost the homegr…

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Saalt: Period Care That's Actually Caring

Saalt: Period Care That's Actually Caring

Most period brands either feel clinical or cutesy. Saalt found the sweet spot: clean, elevated, and genuinely…

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Cocofloss: Cleaning Up the Oral Care Aisle

Cocofloss: Cleaning Up the Oral Care Aisle

Floss isn't exactly the sexiest category in personal care but Cocofloss flipped the script. Launched by two s…

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Post by @justinedharni

Post by @justinedharni

💬 0 🔁 0 ❤️ 0 · The Conscious 30: How Small, Inclusive Brands Are Winning with Purpose-Driven Marketing By Jus…

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Articles

Taza Chocolate: Where Bold Flavor Meets Bold Ethics

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By Justine Dharni
| Medium
In a world where chocolate is often romanticized but rarely examined, Taza Chocolate decided to do something radically different: tell the whole story. From bean to bar, Taza brings full transparency, cultural respect, and straight-up deliciousness to a product category that’s long overdue for disruption.
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Cocofloss: Cleaning Up the Oral Care Aisle

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By Justine Dharni
| Medium
Floss isn’t exactly the sexiest category in personal care but Cocofloss flipped the script. Launched by two sisters, dentist Chrystle Cu and artist Cat Cu, the brand disrupted the sleepy oral care aisle by making floss fun, effective, and rooted in wellness. No sterile blues or clinical fear tactics here. Cocofloss is colorful, naturally scented, and incredibly intentional. The Campaign Their “Smile Like You Mean It” campaign was an early standout.
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Parade: Rethinking Underwear, Rethinking Confidence

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By Justine Dharni
| Medium
Parade they burst into the underwear space with a mission to reframe how we think about comfort, self-expression, and community care. Launched in 2019 by Cami Téllez, Parade was unapologetically bold from the jump. But what’s made the brand so magnetic, beyond the colors and cheeky (pun-intended) branding, it’s the values stitched into every campaign. The Campaign One of Parade’s most defining moments was their “Power Brief” campaign. A product drop that doubled as a statement.
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