Here's a look at the companies that spend the most on Google search ads in the U.S. from Michael Learmonth at AdAge, who got the data from Kantar Media, which tracks ad spending in media. One of the things that jumps out at us about this chart is how relatively small these ad dollars are. Google is on pace to do ~$37 billion in ad revenue for the year. These big advertisers only account for $1.4 billion in revenue.
By Jay Yarow Bill Gurley is naming names. Gurley, a partner at venture firm Benchmark Capital, has been loudly warning that startups are burning too much cash and that a reckoning is coming. Until now, he has failed to say who he thinks is toast. But on Tuesday, he said on-demand delivery companies like Shyp, Postmates, and Instacart are in trouble.
Apple's iPad isn't on sale, but it's already stirring up feelings of envy for people who own rival e-readers like Amazon's Kindle. A new report from ChangeWave Research reveals that less than half of the people who own an e-reader would have bought that same e-reader if the iPad was already on the market. That's an ugly stat for Amazon, since the Kindle is the undisputed king of the e-reader market, at least today. Here's another ugly stat for Amazon from ChangeWave that's not in this chart.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".