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Kably Houda on Muck Rack

Kably Houda

As seen in: Taylor & Francis Online
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Articles

Analysis of digital communication practices among women entrepreneurs in Morocco: a comparative study between Casablanca and Marrakech regions

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By Ali Alaoui, Mohammed Elkouche, Hanafi Moulay Driss, Kably Houda
| Taylor & Francis Online
Abstract This study investigates the digital communication practices of women entrepreneurs in Morocco amidst a decline in entrepreneurship since the 1990s. The development of Web 2.0 prompted companies to strengthen their media approaches to achieve better visibility. Many individuals in Marrakech move from working as employees to becoming self-employed entrepreneurs while utilizing digital technology solutions.
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