Kai Ravariere on Muck Rack

Kai Ravariere

As seen in: Forbes, Inc., HuffPost, Inc Africa, Inc. Australia
VCs ❤ Me | ex JPM I-Banker ➡️ Scaling Architect & CMO for eCommerce Brands | $1.6B+ in eCommerce | Forbes & Inc Columnist | Author, Investor & Habitual Opiner
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Articles

4 Ways Stanley 10x'd Its Revenue in Just Four Years by Rebranding a Failing Product

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By Kai Ravariere
| Inc Africa
Why Using References Should Be the New Gold Standard in Recruitment
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4 Ways Stanley 10x'd Its Revenue in Just Four Years by Rebranding a Failing Product

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By Kai Ravariere
| Inc. Australia
Propelled by the popular Stanley tumbler, the brand has taken its revenue to $750 million from $70 million in just a few short years. Here’s how. Historically recognized as a practical outdoors brand that attracted mostly male audiences who were avid fans of the outdoors and craftsmanship, Stanley’s iconic green thermos became a symbol of durability and reliability in the camping, hiking, and construction world. With sales waning, the product was pulled from the shelves in 2019.
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4 Ways Stanley 10x'd Its Revenue in Just 4 Years by Rebranding a Failing Product

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By Kai Ravariere
| Inc. Verified
Expert Opinion By , Founder, Next Level Ambitions Historically recognized as a practical outdoors brand that attracted mostly male audiences who were avid fans of the outdoors and craftsmanship, Stanley's iconic green thermos became a symbol of durability and reliability in the camping, hiking, and construction world. With sales waning, the product was pulled from the shelves in 2019.
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