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Kaliprasad Satpathy on Muck Rack

Kaliprasad Satpathy

As seen in: Taylor & Francis Online
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Articles

Influence of Sustainability Initiatives on Consumer Perceptions: A Case Study on Indian FMCG Industry

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By Dwipanita Mishra, Manoj Behera, Arup Goswami, Kaliprasad Satpathy
| Taylor & Francis Online
Abstract This study explores the impact of sustainability initiatives on consumer perception in the Indian FMCG sector, based on survey data from 500 respondents. Findings show that 72% of consumers are aware of sustainability efforts, with 60% trusting sustainable brands more. Moreover, 65% consider sustainability when purchasing, 38% have switched brands due to sustainability concerns, and 45% are willing to pay a 5–10% premium.
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