Companies struggle making changes to their culture in order to win in the new digital economy. Corporate culture is a tricky, complex problem and one of the giant obstacles facing digital transformation. So what can companies do to create a speedy, agile innovative culture? One area most business executives overlook is IT. Technology is often pushed to the margins of most companies, only becoming visible as a roadblock to worker productivity. But believe it or not, a company’s IT mirrors its culture.
Many 20-somethings probably think Jobs is a relatively recent phenomenon, but he's been stomping around Silicon Valley since co-founding Apple in 1976. His obsession with control over product design helped Microsoft beat Apple in the PC era and led to his firing in 1985. Jobs floundered with NeXT and hit the jackpot with Pixar, only to return to Apple in 1996. His turnaround of Apple is built on a history of successes and failures.
With lines still forming daily outside major Apple stores, it's easy to view the iPad as a multi-media juggernaut attracting mass consumers like moths to a flame. After all, no one in their right minds would be this excited over, say, a tool for getting work done. Well, you'd be three-quarters right. Forrester Research released results of a survey of 2,300 IT executives this week that found one out of four companies using or planning to use tablets.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".