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Tom Kaneshige on Muck Rack

Tom Kaneshige

  • Writer, Freelance
  • Chief Content Officer, The CMO Council
As seen in: Forbes, MSN South Africa, ZDNet, Computerworld, Computerworld UK, CIO, InfoWorld, CSO, Forrester Research, Network World and
Chief Content Officer at The CMO Council
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Articles

Why the Best CMOs Aren’t Choosing Between AI and Humans

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By Tom Kaneshige
| marketing.endeavoredge.com
AI has a marketing problem. Companies have invested billions in AI. Marketing teams race to adopt copilots, agents and automation. Yet the business impact remains uneven at best. The CMOs getting AI right aren’t buying better technology. They’re building better marketing organizations. Our latest CMO Council report, Marketing’s Power Partner: AI and the Human Essence, found that the highest-performing marketers redesign workflows so AI and humans make each other better.
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CMOs struggle with fragmented “Frankenstack” environments and integration challenges

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By Tom Kaneshige, Rynier Schoeman, Terry L. Levin, Terry leVin
| Bizcommunity Verified
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries Despite years of digital transformation spending, many organisations continue to struggle with fragmented data, disconnected workflows, underperforming technology stacks and limited cross-functional alignment.
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How CMOs can move from martech mayhem to measurable business value

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By Caitlin Perry, Tom Kaneshige, Kelly Anderson
| Bizcommunity Verified
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries As global martech spend races toward $215bn, most CMOs still struggle to extract value from increasingly complex stacks. Now, a real-world, data-driven framework that predicts the business value of martech investments based on company size, industry, maturity and strategic priorities has been introduced by the CMO Council, in partnership with MartechTribe.
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