Tom Kaneshige on Muck Rack

Tom Kaneshige

  • Writer, Freelance
  • Chief Content Officer, The CMO Council
As seen in: Forbes, MSN South Africa, ZDNet, Computerworld, Computerworld UK, CIO, InfoWorld, CSO, Forrester Research, Network World and
Chief Content Officer at The CMO Council
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Articles

Will SA’s next CMOs be data ethics stewards, or just growth drivers?

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By Tom Kaneshige, Candice Goodman, Danette Breitenbach
| Bizcommunity Verified
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries The recent World Retail Congress in Berlin gathered global retail leaders around a simple, urgent theme: how to win customers today while securing the future. And while the buzz was around AI acceleration and shifts in consumer confidence, there was one idea that stood out to me; trust is becoming retail’s most valuable differentiator.
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AI Exposes Broken Marketing Workflows

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By Tom Kaneshige
| marketing.endeavoredge.com
If CMOs think AI transformation means adding copilots, bumping up content production or automating a few repetitive tasks, they’re in for a rude awakening. While this may create pockets of efficiency, the greater risk is magnifying already broken processes.
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Consumers don't have an ad problem: Great ideas haven't changed, the industry has Original

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By César Vacchiano, Tom Kaneshige, Pieter Geyser
| Bizcommunity Verified
2 days7 days30 daysBy Industry Show more Advertise your job vacancies Subscribe to daily business and company news across 19 industries Despite marketing’s growing complexity, great ideas remain the industry’s most powerful currency. “Consumers don’t have a problem with advertising — they have a problem with interruption. We reject bad ads, but we share great ones," says César Vacchiano, president and CEO of Scopen.
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