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Kantar Worldpanel Vietnam

As seen in: VnEconomy
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Articles

Reaching target shoppers more efficiently

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By Peter Christou, Kantar Worldpanel Vietnam
| VnEconomy Verified
Mr. Peter Christou, Expert Solutions Director at Kantar Worldpanel Vietnam, discusses how best to reach your target shopper. By the end of 2018 there will have been around VND68 trillion ($3 billion) spent on media advertising by companies in Vietnam, according to GroupM’s “This Year Next Year” report.
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