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Karen Lynch on Muck Rack

Karen Lynch

California
As seen in: LinkedIn, CNN, MSN, Forbes, Fast Company, Fortune, JSTOR Daily, U.S. News and World Report, Albuquerque Business First, Patch and
#binders Author of Good Cop, Bad Daughter-memoirs of an unlikely police officer. Reader, smart-ass, workshop junkie.
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Articles

Jennifer Warren on Curiosity, Career Reinvention, and the Human Future of Insights

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By Karen Lynch
| GreenBook
Editor’s Note: The following interview features a 2026 Greenbook Future List honoree, Jennifer Warren. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers.
Open in Who Shared Issue with article?

Heineken’s Mary Beth Jowers on Driving Insights-Led Change

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By Karen Lynch
| GreenBook
Listen to the episode Mary Beth Jowers, VP of Americas Consumer and Market Insights at Heineken, joins Karen Lynch to explore how insights professionals can become more effective drivers of organizational change. Drawing on her leadership experience across global, regional, and developing markets, Mary Beth explains why insights teams should operate like internal businesses—prioritizing work that delivers measurable value and supports better decisions.
Open in Who Shared Issue with article?

Tucker Mitchell on Curiosity, Consumer Connection, and Leading with Insight

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By Karen Lynch
| GreenBook
Editor’s Note: The following interview features a 2026 Greenbook Future List honoree, Tucker Mitchell. The Greenbook Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in the next generation of consumer insights and marketing professionals within the first 10 years of their careers.
Open in Who Shared Issue with article?
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