Kargo APAC on Muck Rack

Kargo APAC

As seen in: The Drum
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Kargo

Contact Kargo, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Ridding The Ad Ecosystem of Made For Advertising

|
By Robert Leach, Kargo APAC, Jenn Thomas
| iabaustralia.com.au
Written by Robert Leach, General Manager, Kargo APAC. After a scathing report by the ANA US, more advertisers are waking up to the scourge of “made for advertising” content. These click-bait websites use recycled and AI generated content to game the system and attract audiences, which in turn attracts advertiser bids through programmatic channels. The problem is that the content creates a terrible user experience, and in turn creates a poor context for an ad. Simply put, MFA is a waste.
Open in Who Shared Issue with article?
See all 1 licensed articles (2 Total)
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified