This article was paid for by ZipRecruiter You've written a job ad for an open role. You list every qualification you can think of, mention "competitive pay" and "a fast-paced environment" and hit publish. In a few hours, your inbox is either flooded with hundreds of unqualified applicants or, worse still, totally empty. What went wrong? Sure, some job seekers don't pay attention to where they're applying. But your job ads may be to blame, too.