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Kate Hardcastle on Muck Rack

Kate Hardcastle

  • Broadcaster and Consumer Engagement Specialist, Freelance
London
As seen in: LinkedIn, Yahoo Entertainment, Yahoo Life, Forbes, Yahoo Canada, Yahoo News Australia, Yahoo News Malaysia, Yahoo News UK, Yahoo Singapore, Yahoo Finance and
The Customer Whisperer Advisor 📺BBC, ITV, SKY, Forbes | CEO Insight with Passion| Buy Smarter, Buy Greener ♻️Author The Science of Shopping |Charity Director

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Articles

TUMI Takes Its Next Step Beyond Travel As The $19 Billion Luggage Market Evolves

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By Kate Hardcastle
| Yahoo Finance Canada Verified
TUMI is taking another step beyond the traditional travel category with Adatto - a hand-crafted, Italian-made collection, bringing further design-led approach to its established women's business offer. It arrives at an interesting point for the global luggage market, worth around $19 billion+ and now populated by a much wider mix of luxury houses, established specialists and digitally native challengers.
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TUMI Takes Its Next Step Beyond Travel As The $19 Billion Luggage Market Evolves Original

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By Kate Hardcastle
| Forbes Verified
TUMI is pushing beyond the departure lounge, with a more fashion-led approach to everyday bags and accessories designed to compete for a greater share of the premium consumer’s wardrobe. TUMI TUMI is taking another step beyond the traditional travel category with Adatto - a hand-crafted, Italian-made collection, bringing further design-led approach to its established women’s business offer.
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Forbes JAPAN 公式サイト（フォーブス ジャパン）

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By Kate Hardcastle
| Forbes Japan Verified
年間およそ50週を空港で過ごすようになると、飛行機での移動はもはや「旅」ではなく、仕事の一部になる。ラウンジはオフィスとなり、座席はデスクとなる。運が良ければ、貴重な数時間の寝室にもなる。 先日、「絶対に手放せない3つのラゲッジ」について紹介した。それらはチェックインから荷物受け取りまで、私を整然と保ってくれる存在だ。だが、機内のドアが閉まった瞬間から、活躍するのはまた別のアイテム群である。 長距離フライトは、集中力にも体力にも、そして見た目にも過酷だ。機内の騒音は絶え間なく、空気は極端に乾燥している。着陸前にプレゼン資料を仕上げようとしても、電源は常に足りない。長年の経験から学んだのは、うまく旅するとは「多くを持つこと」ではなく、「賢く持つこと」だということだ。 私の機内持ち込みバッグに、どのフライトでも定位置を得ている3つのアイテムを紹介しよう。...
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