The company, which also owns the Zanussi, AEG and Frigidaire brands, has met agencies ahead of a pitch. The process is being handled by The Burnett Collective. An Electrolux spokesman said: "After several successful years of collaborating with DDB in New York, Electrolux has decided to review our brand and lead agency model and move to a European-based model." The company is looking for a European agency with digital and consumer experience capabilities.
The agency beat Bartle Bogle Hegarty, Joint London and Rapier in a pitch process run through Oystercatchers. Grey has been asked to define the role of Which? in modern culture and unite the organisation’s products and services under one collective brand idea. The independent consumer group and charity will now place an increased marketing focus on campaigning and influencing on key consumer issues.
The owner of Candy Crush Saga kicked off a pitch process in March. The incumbent WCRS held off Bartle Bogle Hegarty, Iris and Leo Burnett to retain its hold on the ad account. WCRS has worked on the business since April 2014, beating Karamarama and then incumbent Albion in a competitive pitch. Last year, King set up a scented bouncy castle on the South Bank in London to promote its new game Candy Crush Jelly Saga.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".