Kate Moss-Robins

Building a business is a constant learning process. For founders worldwide, LinkedIn empowers them to connect with expert insights and build meaningful professional relationships. But who you follow matters. When you surround yourself with the right voices, your feed transforms into a continual stream of opportunities, advice, and inspiration. Not sure which entrepreneurs to follow on LinkedIn?

TikTok is known for captivating users with short-form videos, keeping them scrolling endlessly through tailored content that matches their likes and interests. The TikTok algorithm quickly learns which type of content users enjoy at any given moment, delivering exactly what they want to see instantly. But it’s so much more than speedy videos. Audiences can engage in live streams with their favourite brands and creators and even do their online shopping directly through the app.

Funding is crucial to starting a business. Throughout the pre- and post-startup phases, access to funding remains one of the main concerns for many small business owners, particularly female entrepreneurs. It’s shocking but perhaps unsurprising that the chart below from the Female Founders Forum report shows that female-founded companies receive a significantly smaller share of investment than male teams. This disparity hasn’t changed over the last 10 years.