Kathy Cheng

Demystifying generative AI Editor’s note: Josh Seltzer is CTO and DPO, and Kathy Cheng is CEO of Nexxt Intelligence | inca, Toronto. Since the rise of generative AI in 2023, ChatGPT gained immense popularity, but what lies beyond ChatGPT? And how will this impact the marketing research industry? In this article, we will discuss the broader landscape of tools and applications that leverage generative AI, highlighting the potential for market research and beyond.

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As generative AI technology continues to advance, its impact on various industries is becoming increasingly apparent, and the market research sector is no exception. In the weeks before and after IIEX Europe, we leveraged our conversational AI platform, inca, to gauge market research professionals’ thoughts about generative AI and its potential impact on their roles and organizations.