Post-Christmas, a plethora of department stores have homed in not only on the annual panic to get fitter, but also a wider, and likely more enduring appetite for wellness – a booming sector. The wellness industry is set to generate global sales of $1trn by 2019, surging 36% from $735.5bn in 2013 (Euromonitor ) – a finding reflected in Twitter’s top three New Year’s resolutions for 2016: fitness, healthy eating and “being a better person”.
Trying to squeeze a meaningful conversation out of Amazon’s virtual assistant Alexa (she’s the one that lives in its smart Echo speaker) may sometimes seem as satisfying as a service station sandwich. But bear with her because her development and the dawn of the ‘smart’ era at large – that’s cars, homes, clothes, furniture – promises a tantalisingly interactive, interconnected and maybe even more edifying world.
The voracious appetite for newness that’s powering the popularity of BuzzFeed style top 10’s and ever-greater demands for insider info will also fuel ‘incubator spaces’ that promise shoppers a leg up on the mainstream curve. Playing on FOMO and one-upmanship, consider the b8ta store in California – a sleek but inviting touch-and-play showcase for trending tech goods that adds products weekly without guaranteeing how long they’ll stick around.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".