It didn't take long for Caitlin Landesberg to realize her side hobby of making gluten-free beer could be transformed into something much, much bigger. The Sufferfest Beer founder and CEO launched the San Francisco label less than two years ago with only two products. It can now be found in more than 600 grocery stores throughout the greater Bay Area. Her small team of two is now nine employees, and the label is now the No. 1 top-grossing gluten-free beer brand on Whole Foods Market shelves.
While shoppers across the country are waiting in line for hours, double-checking ad prices and scrambling to get through retailers' doors, Bay Area shoppers are treating Black Friday a bit differently. Sure, there will a handful of big-box retailers opening their doors on Thanksgiving evening to those eager for a $200 flat-screen television, but for the most part local businesses view Black Friday is a chance to stand out rather than join the mad rush of discounts and sales.
Sheryl O'Loughlin has had plenty of experience with bouncing back. From her family's near bankruptcy to the highs and lows of serial startup life to battling an eating disorder, the former Clif Bar CEO has had no shortage of challenges. Now she's facing another: Losing her home to last month's destructive wildfires.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".