What does it mean to be an authentic leader? “I’ve always wondered why that’s a hard question,” said Bill George, author of True North: Leading Authentically in Today’s Workplace, Emerging Leader Edition, and former CEO of Medtronic, during a fireside chat at From Day One’s Minneapolis conference. “I think a lot of people are afraid. They feel like they have to go into the workplace and wear a mask. Being authentic is being genuine; it’s being who you are.