Katie Gaston on Muck Rack

Katie Gaston

Peoria
As seen in: Yahoo News, Yahoo, Peoria Journal Star, Pekin Daily Times, USA Today Co., Fashion Journal
Manager of @pjstar digital and print operations. Erstwhile copy editor and page designer. Fan of fonts, running, coffee and yoga. she/her
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Articles

Introducing Penny: Your intelligent fundraising partner

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By Katie Gaston, Heidi Atkinson, Kirst Wantland
| bloomerang.com
You’re under pressure to do more with less—and rising donor expectations paired with complicated tools don’t make it any easier. Penny changes that. Built right into the Bloomerang Giving Platform, Penny is your intelligent fundraising partner that uncovers opportunities, guides your best next step, and helps you take action instantly.
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The Major Gifts Playbook: Turn Potential into Power

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By Diana Otero, Katie Gaston, Caleb Jeffries
| bloomerang.com
Feel like you’re leaving money on the table? You’re not alone. In this session, we’ll show you how to level up your fundraising strategy using tools that uncover mid and major donor prospects, optimize for recurring revenue, and unlock higher-value giving. Learn how a unified platform helps you turn data into decisions—and every donor into a bigger opportunity.
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The donor cultivation playbook: smarter touches, stronger results

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By Katie Gaston
| bloomerang.com
Session overview: You’ve got donors—but if your revenue isn’t growing, generic outreach and scattered data may be holding you back. In this session, you’ll learn how to use a unified platform to cultivate donors more effectively, personalize every touchpoint, and raise more by turning one-time gifts into long-term support—without piling more on your plate.
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