Katrina Brooker on Muck Rack

Katrina Brooker

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New York
As seen in: Fast Company, LinkedIn, CNN, CNN Business, The New York Times, Bloomberg Businessweek, Bloomberg News, Newsweek, Newsweek Europe, La Nación (Argentina), Sydney Morning Herald and
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Articles

Inside the meeting that’ll determine WeWork’s fate—and the possible return of Adam Neumann

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By Katrina Brooker Verified
| Fast Company Verified
By Katrina Brooker5 minute Read Last Thursday, as November fog rolled across the San Francisco Bay, Masayoshi Son, CEO of SoftBank, walked into Salesforce Tower, on Mission Street, for a meeting that would determine the fate of thousands of people and billions of dollars. Here, inside this 1,000-foot skyscraper, he’d come to visit WeWork’s West Coast headquarters, a stunning space that spans three floors and boasts 360-degree vistas, Artemide lighting, vintage rugs, and a Vladimir Kagan chair.
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WeFail: How the doomed Masa Son-Adam Neumann relationship set WeWork on the road to disaster

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By Katrina Brooker Verified
| Fast Company Verified
By Katrina Brookerlong Read “Sunshine is the gift of the gods,” Masayoshi Son cheerily told a crowd of investors on the morning of October 3, 2018. He was in greater Noida, India, giving a speech about solar power. The day was hot, in the mid-90s, and for Son, CEO of the Japanese telecom conglomerate SoftBank, particularly bright. His visions for SoftBank—to be at the vanguard of technology and AI investing—had captivated the global capital world. “As long as you have the land and sunshine . . .
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How cult brands like SoulCycle and Airbnb are actually kinda cult-like

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By Katrina Brooker Verified
| Fast Company Verified
By Katrina Brooker 7 minute Read When billionaire real estate tycoon Stephen Ross decided to host a fundraiser for Donald Trump last summer, it’s unlikely he was thinking much about SoulCycle. The spinning-class chain is a small piece of his $60 billion empire, Related Companies, which controls 13,000 apartment rentals, 5,500 luxury condos, 60,000 housing units, and 30 million square feet of commercial real estate around the country.
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