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Articles by Katrina Nunal
Big Money Beliefs (How To Get Them)
It was her 10th birthday. All eight of us girls raced to her dad’s car and while everyone else clamored to sit next to Stacy in the back row of the minivan, I opened the passenger door and took the seat next to her dad, Burt. Burt worked for Kodak as a corporate manager, which meant he drove a company car, wore silk ties, and even had a car phone the size of a small microwave next to his seat. Should I repeat that last part? A CAR PHONE. In his carrrrrr. I was fascinated with Stacy’s family.
90-Day Profit Plan
I tightly squeezed my eyes shut, and tilted my head to the sunroof of the Suburban. In a panicked voiced, she asked, “Oh no, are you in pain?” No, sorry to worry you, I quickly replied. It was two weeks since my emergency surgery and I wasn’t sure I should be traveling to Chicago, but there I was, in the back of an Uber. I traveled with my friend, Dylan, to a Mastermind in Chicago, and she lifted my bags, pushed open revolving doors, and ordered us Ubers so I didn’t have to exert myself too much.
Starting Over: My New Marking Approach
He said to me, “They can take away your name, your money, or your land…but they can never take away what you learn.” My father is a Mexican immigrant. He lives with legs in two different worlds: 1. Blindly patriotic to America and wears a USA flag pin on his lapel most days; and 2. Carrying the weight of memories from a different country where much was taken. He raised me to believe that education is the most valuable thing in which I could invest. Why?
Emergency Surgery (What A Doozey)
At the start of September, I asked God for the power to leave behind what didn't serve me. At the end of the month, I was taken into an emergency surgery to remove what no longer served me. Here’s a word of advice, friend: Carefully ask for what you want 😉 And despite it all, I’m thankful. So, so thankful. Shall we begin in reverse order of this rollercoaster of a month? Refusing to let my health damper our love, we celebrated our wedding anniversary at home with sushi.
Here’s How You Cause Your Success
Think about when you made your morning coffee today. You poured water into the coffee maker, pressed the button, and a few minutes later, you had a fresh, hot cup of coffee. The cause? Pressing the button and starting the process. The effect? Your delicious cup of coffee. Simple, right? This is the Law of Cause and Effect. Everything that happens to you—good or bad—has a cause. When you embrace this, life becomes easier, more joyful, and (most importantly) you’re in a state of radical acceptance.
I Apologize - Jasmine Star
Last week, I went on a walk with my sister. (This is a weekly routine where we begin our walk at 5:00 in the morning, and we walk about 10,000 steps.) We watch the sunrise, and we talk about everything under the sun. Surprisingly, my sister mentioned that when she listens to my podcast, she said I sound too harsh, too direct. Bianca went as far as said, “You just sound like everything is easy, like you don't acknowledge how hard it really is.” Whoa.
Creating Your $500k Skill, NOW
There are certain conversations that leave me feeling challenged, inspired, and completely rethinking what's possible. This is one of them. And I’m THRILLED to share with you. Natalie Dawson and I are diving into topics that don't get discussed nearly enough: money, ownership, wealth-building, and what it really takes to create extraordinary success.
Inside A $20M Launch…WHAT?
Dear friend… I’m writing this note in two parts: 1. Before the VIP Consulting Session; and After. With her permission, Callan Faulkner is allowing me to document her journey to a 8-figure launch this October. A few details I need share to get this party started off right: Callan hired me to consult her personal branding and marketing strategy. We were friends, now I’m honored to say she’s a client, too.
Prep For: Q4 Business Increase
In light of Labor Day this Monday, I’ll use the upcoming day off to reflect on my business. I plan for a slow morning, a bit of time alone, and journaling reflections as prepare for the last quarter 2026. Want to join me by getting a look at my schedule? SLOW MORNING: Wake up without an alarm (usually 5am) Meditate and pray Workout (yoga or pilates to stretch and rotate slowly) Home by 7am to have coffee with JD before Luna arises.
Tired Of Not Sharing The Real Stuff
There are things many of us don’t admit publicly, especially not on social media. As my friend Jamie said, “I’m bored of business owners not sharing the real sh*t they’re navigating behind the scenes…” So here’s mine… I’m at a point where Life threw me a pool floaty, an oxygen mask, and slowly turned to look at me in the backseat of her rollercoaster and whispered with a country drawl, BUH KHUL UP. Then took a drag of her cigarette and went all gas, no breaks.
New Way To Build Your Business
I’m testing a new thing in my business: I’m teaching a live class every Tuesday. Crazy, right?! 🤪 I want to share the 3 Best/Worst things about this new form of weekly business building. 3 BEST THINGS The LIVE connection – I’m teaching in real time to business owners and the connection is palpable. I can literally feel their desire, fear, hunger to learn how to build a successful online version of their business.
The Tea On Shelby Sapp’s Conference
When I was invited to give a keynote presentation at Shelby Sapp's Women in Wealth Conference in Florida last week, I was humbled and excited…but not for reasons you might expect. Shelby was a guest on my podcast, so her invitation came as a delight because she simply stated that she wanted to do something she had never seen before. Her plan: To get 3,000 women in one room to talk about building pathways to wealth. Money? Women? Connection? SIGN ME UP.
Will You Come To My In-Person Event?
Are you a 7-figure female entrepreneur who wants to get in a room with me and other 7-figure female entrepreneurs? I’m hosting an intimate event for a small group of baddie founders. If you’d like to be the first to know, SIGN UP FOR THE WAITLIST **>>here<<.** To Next Level Growth, j*
“WHY” led to an 8-figure business
I sat in the circle, my back pressed deep into the couch behind me, and felt the need to take in a full gulp of air. I was holding my breath (it’s what I unconsciously do when my anxiety skyrockets). When I was a kid, it was common for my dad to smack my shoulder and say, “Breathe, man, breathe!” He struggled with anxiety too, so seeing me inherit his trait pained him, but in typical immigrant fashion, we didn’t talk about it. We, instead, pushed on.
Unfair ADvantages
Want to know a crazy stat? My most popular podcasts are episodes where I share my quarterly review. Yes, the TEA. I spill it. All. I document (in specific detail) what events, decisions, conversations I had in the previous three months to set my business for success. (Even if it doesn’t quite make sense at the time.) You see, friend, I want to document the journey, not just show the destination. It’s not easy to share the good, bad, and ugly, but I want to normalize building a business, in public.
Your 100% Guaranteed Success Rate
This note is for you, friend, if you want to guarantee, with a 100% success rate, that your business is going to be successful. (Never mind the fact that 20% of businesses don't survive the first year and 50% of businesses don't survive past three years.) What I'm talking about today is guaranteeing your 100% success rate when you start a business.
You Need To See This
The contract lost. The banked denied it. The investor passed. The client cancelled. What was said behind your back. Why they chose someone else. Everything is happening for you. You needed to see this, j*
Grief, Death, and Business
Have you ever had a person believe in you when you didn't believe in yourself? Who took sweeping bets on you when you felt emotionally bankrupt? This has happened ONCE in my life, and it changed my business beyond my wildest imagination. When you have somebody who believes in you to THAT degree, in such a big way, you can't help but continue to push on because you trust that they can see something in you that sometimes you can't see in yourself. I began working with Susan as a mentor in 2020.
Top 3 Secrets Successful Women Do
There’s a business hack I can’t wait to share, after a decade of studying, watching, and dissecting the most powerful insights I’ve seen. Now before the haters come out and ask me to cite my resources or ensure I didn’t get this as a content from ChatGPT, rest assured. This business hack is ALL and ENTIRELY based on years and years of watching and studying women at the top of their field. From afar and up close.
3 Instagram Posts In Less Than 3 Min
Here’s how to create THREE Instagram posts in less than THREE minutes. Below is my step-by-step process. (Here’s the BEST news…these posts were organic ads that crushed!) If you, like me, are spread thin, busier than a bee in spring, and refuse to make excuses, let’s GET STARTED.
Oops, Added Gasoline To The Fire
I backed my car out and shut the garage door at 4:44am. I silently pleaded that THAT would be a sign of good things to come. (Listen, when the clock strikes 12:34pm and you feel lucky, or if you stop the microwave at :01 before it beeps and you feel like a gangster, YOU ARE MY PEOPLE) I arrived to the gym and reflected on why I was on the hunt for good things to come. It had been a hard week WEEKS month.
The Truth of Building a Personal Brand
For a long time, I believed my role was to convince people. I stood on stages and spoke to thousands—sometimes tens of thousands—about marketing, branding and content. I explained why showing up online mattered and why building a personal brand could change the trajectory of your business. Over time, I realized something important: the people who were ready to act didn’t need convincing, and the people who weren’t ready wouldn’t be persuaded by more information. So, I stopped trying to convince.
Grief…And Business
I’m supposed to be in Mexico City today. A string of events occurred that left me shaken…and sad. My mentor, sweet Susan, invited me, JD, and Luna to Mexico City to celebrate life. Mostly, her life. She was diagnosed with stage four cancer earlier this year, so every day is a gift. We aren’t sure she will make it to the end of the year, so Susan invited us to see the world, eat the best food, and live to the fullest with her. Then life had other plans.
They Asked Me To Compete With Disney
Most people go to Disneyland for the rides. I went for the reminder. I celebrated my birthday last week with Luna and JD at Disneyland and I couldn’t stop thinking: “THIS is what a world-class brand feels like.” Not looks like. Feels like. Because Disneyland isn’t selling tickets: They’re selling transformation. You don’t enter a park…you enter a story. You don’t stand in line…you build anticipation. You don’t buy merch…you take home identity.
Want The Fastest Way To Grow? It’s THIS.
Somewhere along the lines in my life and business, this weekly letter has become a journal of sorts. Catharsis on the internet, just you and me. There are things that are easier to gloss over, in the name of I’m-just-so-busy or **the guise of I’ll-share-once-I-figure-it-out. Well, today is not that day. Today is the moment where I give you a direct look into the last four and a half weeks, filled with unexpected turns.
I Bet On YOU
This isn’t my normal message. Prepare your heart, friend. Every week I write you a note with business insights, marketing advice, and branding tips. I love it (I really do!), but lately I’ve been so frustrated with what I’m seeing. (I’m actually pissed off, but since my mom will read this note, I’ll keep it family friendly.) I’m so sick and tired of seeing women: Ask for permission. Talk themselves down (or worse: out). Wait. (For WHAT exactly, who knows? The “perfect” timing?) Play it safe.
6 Instagram Posts In Less Than 6 Min
Here’s how to create SIX Instagram posts in less than SIX minutes. Below is my step-by-step process. (I’ve had two of hardest work weeks, so while creating content was the LAST thing I wanted to do, I knew it’s the best thing for my business.) If you, like me, are spread thin, busier than a bee in spring, and refuse to make excuses, let’s GET STARTED.
Productivity UP By 10X
“If you need something done, give it to a busy person.” – Unknown If you’re anything like me, you have a million spinning plates, and a to-do list longer than a Target receipt. Let’s talk about how I maximize my work day by getting organized from the start. My team and I use Asana to manage our projects and assign tasks, this way we don’t miss deadlines or constantly have to follow up for status updates.
Can I Give You A Gift?
“You’re in the room because you have something to give.” – Fawn Weaver. I’ve never been to Vermont. I’ve never skied, I’ve never worn snow pants, and I’ve never been in a room of 8-figure entrepreneurs who built the world’s best sales teams. And yet, I found myself flying across the country to say yes to new things. But saying yes to new things sounds great, until you’re actually doing it. Newness often feels like holding fool’s gold: shiny and hopeful, but leaves you feeling, well, foolish.
My Instagram secrets, spilled …
I didn’t know anyone in the audience, but I was introduced to the wife of the CEO (Hi SheriLynn!) minutes before I walked on stage and I asked her to capture three 4-seconds video of me on stage from her chair in the front row. Was this ideal? Well, no. But want to know what’s worse? Not having content documenting my (somewhat cringe) journey toward my dreams. Did I feel awkward asking her? Yes. Did feel bad asking for a favor from a virtual stranger? Yes.
Leila Hormozi (finally) admitted it to me
I stepped under the Acquisition sign and into the building, the air conditioning a cool respite from the Las Vegas heat. I was nervous. Not scared-nervous, but seconds-before-the-gun-fires-for-an-Olympic-sprint-nervous. (I haven’t sprinted since 2009, but let’s not let the details get in the way here.) I knew what I wanted to ask Leila Hormozi—deep-dive questions about her personal life, decisions, and an insider look as she builds a billion dollar business as the CEO—but wasn’t sure she’d answer.
How Big Will You Dream?
Can I take you behind-the-scenes for a look at a mix of personal and professional updates from Las Vegas, friend? PART ONE: PERSONAL, DEAR LUNA… It’s our annual tradition: We return to the place where we found each other, the meridian lines of our hearts intersecting, finally. One of our first photos together was on this bench. Your dad asked me to sit in the light while he snapped a photo.
Can You Help Me Choose The Color Of My House?
At the end of 2025, I decided that I wanted a brand refresh, which is different than a rebrand. A refresh (as defined by me) has three requirements (here again, as required by me): Time Friendly: I can update my brand, but I cannot redesign/create something new. Budget Friendly: The updates must be made by me (not a contractor, developer, or designer). Vibe Friendly: The refresh should feel like painting your home, same house, new vibe. Want to see how this happened for me in just a few hours?
The Tea On Leila Hormozi
The rain pelted on the hotel window, and gushing puddles formed on the streets outside. The plans I so carefully laid, washed away. Literally. Have you ever been disappointed in what could/should/would be a perfect opportunity? Back in 2024, I had a podcast interview scheduled with Leila Hormozi, but allow me to back up… We met in 2023 for a podcast interview and I was painfully nervous, sweatily awkward, and cried during our interview.
New Rules Of Marketing In 2026 (That Actually Get You Sales)
Hey, friend, here’s a 1-min True/False quiz to determine if my upcoming free Marketing Masterclass is for you… True or False: You’re frustrated with lackluster marketing results from 2025, and want to know the exact things to focus on in 2026 Marketing is changing so fast, and you want to cut out the noise to focus your time on where the market is growing You want to see examples of real business owners leveraging marketing trends for outsized results If you answered True to any of them, this...
Top Marketing Trends To Use In 2026
This message is for you if you want to know: The New Rules of Marketing in 2026 (That Actually Get You Sales). If there’s one thing to know about me, I love marketing (I actually wrote and recorded marketing jingles as a kid!)…here’s a photo of me and my twin sister, posing like the jingle celebrities we hoped to become.
How To Build Unshakable Confidence
When I was in college, my mom was diagnosed with brain cancer, and cancer of the central nervous system. My mom had brain surgeries and chemotherapy, and radiation (it was so aggressive that she spent many months in bed). After a particularly long stretch of being bed-bound, she worked with a physical therapist to gain strength and walk for more than just a few steps at a time. Lemme tell you: Watching my mom re-learn how to walk was a mind-flip moment.
Smarter Decisions = Make More $ (Here’s How)
Why do smart business owners make dumb decisions? Dr. Alan Barnard set out to answer this and his answer will blow.your.mind. Even better, he shared how we can make incredible decisions in three specific ways. Dr. Alan studies the science of entrepreneurship and decision making, so if you’re: Feeling stuck Unsure about the next best move to take; and/or Want to improve your decision-making skills …THIS episode is for you.
NO NEWSLETTER - Jasmine Star
It’s time to end the year taking big swings and setting audacious goals. I look forward to high-fiving you on New Year’s Eve for all the lessons you learned, how hard you tried, and who you became in the process. Congratulations in advance, j* P.S. Think you’ll love this podcast, all about money, mindset, and what changed to help me make millions in business.
Turn Engagement Into Customers
Do you want more engagement on your posts? Do you want to turn that engagement into leads for your business? Do you want those leads to be perfect customers for your business? You’re in the right place. I’m excited to share my Engagement to Customers Framework (it works for all types of businesses and experience levels!), so let’s dive in. Part ONE: Go to Them.
Can I Ask: What Do You Actually WANT?
She buried her head in her hands and said she felt stuck. “I don’t know what to do, and I feel lost.” The consulting call began as a business strategy session, but quickly turned into a bigger conversation about finding a North Star. Allow me to back up and explain the framework I use to avoid analysis paralysis and move through feelings of being stuck.
You Can Afford More than You’ve Been Lead to Believe
Your Dream comes with a price tag. There’s a cost to it. Cost of time, focus, pleasure. Many of us want the outcome of the success—the dream—but few calculate the cost, only later to decide if it was too expensive. Have you considered how long it will take? How much time it will take from your days, weeks, years? Have you counted how much patience it will require? Have you committed to doing less because your dream will demand that you do more of the new thing and less of what you’re doing now?
The (non)reality of Social Media
Last week I celebrated my 20th wedding anniversary. As one who loves to celebrate love, I posted the following on social media: @jdstar it’s our 20th anniversary 🥰 When we took our vows, they were the most important words to us. But that’s what they were: words. Promises take on an entirely new meaning when they become actions. “TO LOVE, HONOR, CHERISH TIL DEATH DO US PART…” Warm, home cooked dinners, long mornings sipping coffee together, orchestrating a perfect playlist feels like LOVE.
There’s a reason this note found you. You clicked, and—like little lightning bolts above your fingers—it found you. It’s for the following reason: The life you want is just beyond your current situation. It’s calling out to you, begging to keep going. It’s asking you to make changes TODAY so you get results tomorrow. It’s requiring you to stick.to.the.plan. Your future life is reminding you to do what other people won’t, to get results other people will never have.
Insider Look: My Newest Marketing Plan
Prepare your heart. This note? It’s packed FULL of real time ideation…action…and a plan. I’m sharing it all so you can join the journey, and get a behind-the-scenes look at what I’m doing to build my personal brand (so you can do the same!). What you’ll find below is my 3-Step Project Plan…let’s get started! STEP ONE: THE IDEA I mentioned a few weeks ago that I spent solo time in Lanai on a sabbatical, and—while there—I was struck with a deep desire to host a masterclass about business mindset.
I Was Nominated for WHAT??
Did I tell you I was homeschooled? As an entrepreneur, I didn’t think I’d homeschool my daughter, but—alas—life had other plans. My husband (and business partner) and I decided to enroll Luna into a homeschool co-op, where she’ll attend class for a few hours a day, and we’ll supplement the rest at home.
They Didn’t Think I’d Show This
I packed my passport, kissed them goodbye in the pre-dawn hours, and boarded my flight. It was last-minute, a thousand details conspiring to get me to the islands of Hawaii, each beckoning like sirens at sea. JD told me—as my husband and business partner—he wanted me to get away and find the new version of myself. In order for the business to expand, he said, you must expand your energetic capacity first. And so I left.
Anxiety Drains Your Profits–Here’s Proof - Jasmine Star
My grandma had a spice drawer. Most people have a spice rack, but my Puerto Rican grandmother had a large drawer filled to the brim with cumin, garlic, sazon, and hundreds of others. There was, however, one spice container that she left out of the drawer, on top of the stove light. It was a spice container with a label that read: LOVE. Yes, she sprinkled love into every meal. As a child, I realized it was silly, but I was also wildly charmed by the idea. As an adult, I follow her footsteps.
Can’t believe his AUDACITY!
We sat at dinner, the sun shining through the trees in my backyard. He leaned over, held up two fingers, and said, “In baseball, there’s two ways to strike out: 1. Swing and miss; or 2. Never swing at all.” My friend wasn’t talking about sports, he was talking about life. (To be clear, no one talks to me about sports because when I run it looks like I’m dragging a frozen turkey on my ankle, while pumping jazz hands at my sides.
Can I Show You Behind-the-Scenes of My Biz?
What I posted online: Business lunch meeting in Chicago with a brilliant founder filled with fancy sushi. What happened behind-the-scenes: I pitched myself (more on that in the coming months!), I offered to pay for the bill, then I realized I LEFT MY WALLET ON THE PLANE. What I posted online: Masterminding with incredible entrepreneurs in Chicago as we scale our businesses. What happened behind-the-scenes: I felt like an imposter, battled anxiety, and faced some sad/heavy news with my family.
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