The Lake District has just become the first UK national park to be listed as a Unesco World Heritage site, alongside global wonders such as the Great Wall of China and the Grand Canyon. It has been honoured for its culture as well as its landscape. William Wordsworth, perhaps the most celebrated local writer, called the area “a sort of national property in which every man has a right and interest who has an eye to perceive and a heart to enjoy”.
Yesterday when I talked to an economist and data scientist on the phone from his hotel, he had to hurriedly leave a lobby so that he could safely say things like “penis size” and “pornography” from the privacy of his own room. Seth Stephens-Davidowitz is the author of the new book Everybody Lies: What The Internet Can Tell Us About Who We Really Are (published today, by Bloomsbury), and appropriately it is all about the things that people say in private.
Matt Haig and I meet in a flat in London, the morning after the terrorist attack at the Manchester Arena. Typically, he has already spent several hours battling racists and trolls on Twitter (he has a very large following), but he doesn’t seem stressed. “I’m actually quite relaxed; I like this period just before I get really neurotic [about the launch of a new book],” he laughs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".