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Katy Steinmetz on Muck Rack

Katy Steinmetz

As seen in: MSN, Yahoo Entertainment, Yahoo Life, HuffPost, TIME, Washington Post Opinions, Yahoo News, Fast Company, Fortune, House.gov and
Words @catchword, formerly @TIME. Namer, freelance journalist, children's book author, occasional spelling bee organizer
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Articles

Why everything is so very 'deep' now

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By Katy Steinmetz
| Washington Post Opinions Verified
4 min Katy Steinmetz is a creative director at Catchword, a naming agency based in Oakland, California, and former San Francisco bureau chief for Time. When the news broke in late January that a Chinese start-up called DeepSeek had supposedly developed cutting-edge AI for a relative song, the story reverberated across the world's boardrooms and social feeds. But in the corners of the internet devoted to professional naming, a question quickly followed: Have we reached peak " deep"?
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Dell’s new PC names are boring-and a smart move

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By Katy Steinmetz
| Fast Company Middle East Verified
There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, Dell’s parents aren’t Elon Musk. More generally, there is appeal to a commonplace name. Yes, you sacrifice originality. You risk being called a copycat by your cousin. But in return you get benefits like clarity and simplicity.
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Dell’s new PC names are boring—and a smart move - Business And America

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By Katy Steinmetz
| businessandamerica.com
The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but effective. There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, Dell’s parents aren’t Elon Musk. More generally, there is appeal to a commonplace name. Yes, you sacrifice originality. You risk being called a copycat by your cousin. But in return you get benefits like clarity and simplicity.
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