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Keywords Attitude PLS-SEM S-O-R model Word-of-mouth Gen-Z Smart retail technology Malaysia Citation Ng, S.I., Ho, J.A., Lim, X.J., Chong, K.L. and Latiff, K. (2021), "Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia", Young Consumers, Vol. 22 No. 1, pp. 68-89. https://doi.org/10.1108/YC-06-2019-1006 Publisher : Emerald Publishing Limited
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