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Keith Naughton on Muck Rack

Keith Naughton

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Detroit
As seen in: Bloomberg Businessweek, UOL Economia, Medium, MSN, MSN Canada, MSN Hong Kong, MSN Ireland, UOL, Valor Econômico, Bloomberg Green Daily, Bloomberg Markets Magazine and
I cover the car biz for Bloomberg @business. My book on the rebirth of Detroit's last auto factory: Reckoning to Revival amzn.to/11Swkup
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Articles

Ford’s AI Hiccups Lead Carmaker to Rehire ‘Gray Beard’ Engineers

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By Keith Naughton Verified
| Insurance Journal Verified
Ford Motor Co. took an unusually human approach to fixing its stubborn quality problems: It brought back what it calls “gray beard” engineers to help train younger staff and to reprogram the artificial intelligence tools that weren’t getting the job done. Over the last three years, Ford says it has hired 350 veteran engineers, many of them former employees and others from suppliers, to help address seemingly intractable quality woes that have cost the automaker billions.
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Ford AI hiccups push it to rehire ‘gray beard’ inspectors

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By Keith Naughton Verified
| Los Angeles Daily News Verified
Ford Motor Co. is bringing back what it calls “gray beard” engineers to help train younger staff and to reprogram the artificial intelligence tools that weren’t getting the job done. Over the last three years, Ford says it has hired 350 veteran engineers, many of them former employees and others from suppliers, to help address seemingly intractable quality woes that have cost the automaker billions.
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Ford AI hiccups push carmaker to rehire ‘gray beard’ inspectors

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By Keith Naughton Verified
| The Seattle Times Verified
Ford Motor has taken an unusually human approach to fixing its stubborn quality problems: It brought back what it calls “gray beard” engineers to help train younger staff and reprogram the artificial intelligence tools that weren’t getting the job done. Over the last three years, Ford says it has hired 350 veteran engineers, many of them former employees and others from suppliers, to help address seemingly intractable quality woes that have cost the automaker billions.
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