Keith O'Brien on Muck Rack

Keith O'Brien

(He/Him)
  • Founder, Total Emphasis
New York
As seen in: LinkedIn, CNN, Medium, MSN, The New York Times, MSN UK, The Washington Post, Yahoo Canada, Yahoo News Malaysia, Aol and
Founder @TotalEmphasis. Content and Strategy work. Proprietor @midnquestion, a newsletter of inquiry. Swell guy.
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Keith O'Brien’s Biography

Keith O'Brien helps founders and executives turn what they know into content people actually consume, then builds the tools that get it out the door. He runs Total Emphasis, a Brooklyn content systems, strategy, and ghostwriting firm. A former editor-in-chief of PRWeek and reporter since 2001, he ghostwrites executive thought leadership, on LinkedIn, in bylines, and in longform, and builds the tools behind it.

He started as a reporter in 2001, was editor-in-chief of PRWeek, and has ghostwritten executive thought leadership since 2009, from LinkedIn posts and bylines to newsletters, reports, and whitepapers. He founded Total Emphasis in 2017 and has published 575+ pieces, most under other people's names. His clients tend to be the ones who'd rather say something sharp than something safe. He also builds the tools behind the work: an AI newsletter engine, MCP servers for his CRM, and a desktop app for his ghostwriting pipeline.

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