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Keith O'Brien on Muck Rack

Keith O'Brien

(He/Him)
  • Founder, Total Emphasis
New York
As seen in: LinkedIn, CNN, Medium, MSN, MSN UK, The New York Times, The Washington Post, Yahoo Canada, Yahoo News Malaysia, Aol and
Founder @TotalEmphasis. Content and Strategy work. Proprietor @midnquestion, a newsletter of inquiry. Swell guy.

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Keith O'Brien’s Biography

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Keith O'Brien helps founders and executives turn what they know into content people actually consume, then builds the tools that get it out the door. He runs Total Emphasis, a Brooklyn content systems, strategy, and ghostwriting firm. A former editor-in-chief of PRWeek and reporter since 2001, he ghostwrites executive thought leadership, on LinkedIn, in bylines, and in longform, and builds the tools behind it.

He started as a reporter in 2001, was editor-in-chief of PRWeek, and has ghostwritten…

Keith O'Brien’s Journalist Portfolio

Total Emphasis | B2B Content Strategy & Ghostwriting

Total Emphasis | B2B Content Strategy & Ghostwriting

The ghostwriting and content portfolio of Keith O'Brien / Total Emphasis: published bylines, executive though…

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Articles

Caitlin Clark is too experienced to make this rookie mistake

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By Keith O'Brien
| Yahoo Sports Verified
Caitlin Clark is too experienced to make this rookie mistake The internet unleashed its fury on Indiana Fever shooting guard Caitlin Clark over the weekend after she walked on stage Saturday night with country music star Morgan Wallen as he greeted a packed arena in Clark’s backyard: Indiana. At issue for Clark are Wallen’s personal history and his choices. In 2020, Wallen ran afoul of Covid lockdown restrictions.
Open in Who Shared View Duplicates (2) Issue with article?

Heartland: A Forgotten Place, an Impossible Dream, and the Miracle of Larry Bird

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By Keith O'Brien
| Bookreporter Talks To
Since I’m only a casual basketball fan, I didn’t know a whole lot about Larry Bird. Sure, I was aware that he was a multi-time All-Star and NBA Hall of Famer, but the only “insight” I had about him was from the HBO miniseries “Winning Time: The Rise of the Lakers Dynasty,” in which he came across as kind of a jerk. HEARTLAND goes a long way in explaining why that might have been.
Open in Who Shared View Duplicates (2) Issue with article?

Larry Bird Is One of the NBA's All-Time Greats. He Nearly Threw It All Away

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By Keith O'Brien
| Rolling Stone Verified
An excerpt from the new biography Heartland reveals why Bird left Indiana University after just a few weeks, and the family tragedy that threatened to change his path forever Larry Bird in high school. He was recruited by Bobby Knight at Indiana, but Bird didn't last long there. Indiana Basketball Hall of Fame Larry Bird should have been excited about attending Indiana University in the late summer of 1974.
Open in Who Shared View Duplicates (2) Issue with article?
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