The recruiting world is a funny place. We have to bend, all the time. We scale up when supply is not in our favor, spreading our budgets thin and leveraging all resources. The sense of urgency, of securing “that hire” yesterday, is incredible. When supply is in our favor, we trim the budgets, and maximize time to fill. When one resource or tool no longer meets our needs, or generates nominal ROI, we move on. Social media, when it really gained a foothold in 2008, became our medium of choice.
Years ago, when I was in college recruiting, the company I worked for hosted a massive college event….courting the best and brightest to join our small telecom company in Germantown, Maryland. Our company was young, energetic, we had bagel and donut Mondays and Thirsty Thursdays. Community was key and we championed work/life balance before it was a major space on HR Lingo Bingo.
I’ve been feeling very rant-full lately. And as I sat down to write this blog, and struggled to fully get my point across….it dawned on me that this is about making a choice. Will I go low? Or will I go high? I can make a choice to be a ranting, cranky recruiter type or I can turn each one of those rants into something to be thankful for….so here goes…. Numero Uno….My network. Oh my gosh I’ve connected with a lot of people this year!
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".