Kelly Tyko on Muck Rack

Kelly Tyko

Verified
  • Senior News Reporter, Axios
Coral Springs
As seen in: Axios, MSN, Yahoo Entertainment, Yahoo Life, MMA Junkie Radio, MSN Canada, MSN South Africa, USA Today, Yahoo Canada, Yahoo News, Aol and
Covers:  Consumer news
Doesn't Cover: I do NOT do gift guides or cover ecommerce deals.
Senior news reporter @Axios. Formerly @USATODAY business reporter. Email me at kelly.tyko@axios.com

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Articles

Inside Yum's effort to predict what customers will crave next

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By Kelly Tyko 
| MSN
; ; ; Continue reading More for You ; ; ; Continue reading More for You
Open in Who Shared View Duplicates (128) Issue with article?

Exclusive: Inside Yum's effort to predict what customers will crave next

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By Kelly Tyko 
| Yahoo Finance
Taco Bell's growing beverage business has become one area where Yum Brands uses data and prediction-market research to evaluate new concepts. Photo: Courtesy of Taco Bell/Yum Brands is using AI, data science and predictive market research to identify potential menu winners across , KFC, Pizza Hut and Habit Burger & Grill, the company revealed exclusively with Axios. Why it matters: Restaurants spend millions developing with no guarantee that customers will bite.
Open in Who Shared View Duplicates (2) Issue with article?

T-Mobile turns T-Mobile Tuesdays into a broader loyalty platform Original

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By Kelly Tyko 
| Axios
T-Mobile is marking the 10th anniversary of T-Mobile Tuesdays by expanding one of the wireless industry's best-known perks programs into a broader lifestyle and loyalty platform. Why it matters: Loyalty programs are becoming a bigger battleground for companies looking to retain customers and deepen engagement beyond their core products and services.
Open in Who Shared View Duplicates (2) Issue with article?
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