Once upon a time, in a castle far far away, an idea was born. Behind the castle walls, a phone was picked up, a number dialed, a request made to the royalty, and a dream granted. The night would be magical: linens on the tables, guests in their winter finest, and a feast fit for kings but attainable for far cheaper. It was February 14, 1991, a date seeped in lore and history: the first Valentine’s Day celebration at White Castle.
Denise Levenick is her family’s historian. She’s not a professional archivist, but she’s a well-practiced one, running a blog called The Family Curator, and always trying to learn more. But even her family makes mistakes. A few years ago, Ms. Levenick’s son lost almost everything of sentimental value to him when his washing machine blew out, a pipe burst and the plastic bin where he had put all of his old stamps and heirlooms for safe keeping became a pool of water where mold grew.
Justin Timberlake is fine. He’s good, even. Like the Centennial bulb in California, he’s always on: Give Timberlake a stage, and he’ll give you a show. In the 15 years since he split from *NSYNC, Timberlake has had 18 singles reach the top 10 of the Billboard Hot 100, or 17 more than the 4 other members of *NSYNC combined. He’s been doing his schtick since childhood. And on Sunday night, in front of 100 million viewers, Justin Timberlake performed at the Super Bowl halftime show. It was fine.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".