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Kelsey Sutton on Muck Rack

Kelsey Sutton

Verified
New York
As seen in: Marketing Brew, Marketing Brew Weekly, Morning Brew, USA Today, Yahoo Finance, Adweek, Fortune, POLITICO, POLITICO Europe, Constant Contact, Mic, Columbia Journalism Review, medRxiv and
editor + covering TV @marketingbrew @morningbrew | member @OfficialTCA | priors: adweek, mic, politico, capital new york (rip) | kelseysutton.bsky.social
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Articles

Why this marketer believes ‘less is more’ in marketing

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By Kelsey Sutton Verified
| Marketing Brew Verified
Sometimes, the best thing a marketer can do is less. Or at least, less of the usual stuff. In his former role as Mastercard’s chief marketing and communications officer, Raja Rajamannar, who is now the brand’s senior fellow, significantly cut the brand’s traditional marketing budget, redirecting it into experiences, sponsorships, and consumer engagement. Very little changed—and, in fact, the brand saw better results when it focused on emergent channels.
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Why this marketer believes ‘less is more’ in marketing

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By Kelsey Sutton Verified
| Yahoo Finance Verified
Sometimes, the best thing a marketer can do is less. Or at least, less of the usual stuff. In his former role as Mastercard's chief marketing and communications officer, Raja Rajamannar, who is now the brand's senior fellow, significantly cut the brand's traditional marketing budget, redirecting it into experiences, sponsorships, and consumer engagement. Very little changed—and, in fact, the brand saw better results when it focused on emergent channels.
Open in Who Shared Issue with article?

How Southwest Airlines is looking to bring hospitality to the skies Original

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By Kelsey Sutton Verified
| Marketing Brew Verified
The creator citation cure: AI search has a wonderful habit of skipping owned channels when answering questions. Later can pair your brand with creators to help with answer engine optimization. Talk to a creator AEO strategist to see how. Good marketing can do a lot of things—but it can’t disguise less-than-ideal customer experiences.
Open in Who Shared View Duplicates (2) Issue with article?
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