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Kelsey Jones on Muck Rack

Kelsey Jones

Kansas City
As seen in: LinkedIn, Medium, HuffPost, Sports Illustrated, Search Engine Land, Business 2 Community, Search Engine Journal, Social Media Today, Her Campus, Social Media Examiner and
Bookworm, Writer, Editor, SEO. My nostalgic stationery & accessory brand: @shopwhybegin Essays & short stories: storyshout.substack.com/📍KC

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Articles

Interrupting buyer journeys: The SEO strategy hiding in plain sight

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By Kelsey Jones
| Search Engine Land Verified
Most content meets users exactly where they are. Someone searches “best MBA programs” and gets a roundup of MBA programs. But sometimes the highest-value content challenges the query’s premise. This introduces the concept of surfacing alternatives that users didn’t know to ask about. Intentionally expanding a user’s awareness beyond their assumed path doesn’t always take center stage in SEO and content marketing strategies.
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How to use first-party data to find high-impact content ideas

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By Kelsey Jones
| Search Engine Land Verified
Like it or not, everyone is fishing in the same pond. As content marketers and SEO practitioners, we all have the same subscriptions to Semrush and other SEO tools, giving us access to the same data as our competitors. If we all have the same tools, aren’t we just writing the same content? There’s a better way. You may be sitting on a wealth of data about your target audience and your existing customers, and you don’t even know it.
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12 Essential Benchmarks for Understanding The B2B Buyers' Journey

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By Kelsey Jones
| KoMarketing
The B2B buyer’s journey is evolving rapidly. The benchmarks and strategies that worked just a few years ago might not have the same impact today. In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location.
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