When Oceanside’s double Grammy-winning singer/songwriter Jason Mraz left manager Bill Silva after 18 years, the separation was proclaimed to be friendly and drama-free. But Green Day’s termination of San Diego’s highest profile resident rock manager, also last month, was a lot different.
Although it’s not immediately clear to some, those “Funner, California” commercials are actually promoting Harrah’s Casino in Valley Center. “They actually changed the name of the property where the casino sits to ‘Funner,’” explains videographer/editor Mario J. Rivera. “I wrote the music for the commercial with the ventriloquist heavy metal drummer.”Rivera works at I.D.E.A., the Little Italy–based marketing agency that came up with the Funner series of TV spots.
Oceanside platinum-selling singer/songwriter-turned-farmer Jason Mraz has fired Bill Silva after 18 years, saying he would prefer to now manage himself. Silva got his break promoting shows as a UCSD student in the ’70s. His on-campus success led to his becoming a principal in major concert companies Fahn & Silva (the Police, Blondie) and Bill Silva Presents (Eric Clapton, Pearl Jam, Depeche Mode). Silva sold Bill Silva Presents in 1997 when he moved to L.A. to successfully book the Hollywood Bowl.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".