Without question, the smart speaker is the most important new product category in consumer electronics. Smart speakers are novel and cool. They are also the Trojan Horse that enables you to order stuff off the internet, take out a music subscription, and do any number of revenue-generating things, all the while data-mining your voice's every inflection. Amazon has sold an estimated 15 million Echo devices, and controls 75% of the market but everyone, and I mean everyone is racing to catch up.
The plan was straightforward. Founded on the overwhelming popularity of the iPod, and then boosted by the dominance of the iPhone, iTunes was ready to own audio and video downloads and streaming. The executives in Cupertino probably had a calendar on the wall, with the exact date of achieving world domination circled in red. That hasn't worked out. Back in the old days, people bought plastic things that had music and movies encoded on them.
Well, it's come to this. Apparently, a parrot used Alexa to order some stuff off the internet. This important news item comes to us from The Sun, a British tabloid. It appears that Buddy, a five-year-old African grey parrot, used his owner's Echo to place an order with Amazon. When bird-owner Corienne Pretorius came home one evening, she was amused to hear Buddy spouting his usual gibberish. She heard the Echo respond by saying, "Sorry, I didn't quite get that."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".