Ken Segall
As seen in:
IMDb,
Medium,
Business Insider,
The Guardian,
WIRED (UK),
Entrepreneur,
Fast Company,
Cult of Mac
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Ken Segall
Meetings Are A Skill You Can Master, And Steve Jobs Taught Me How
This is our second excerpt from Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall, a close collaborator with Jobs for over a decade. To read the first, on how the iMac was almost called the MacMan, go here. Apple encourages big thinking but small everything else. That is, if you feel the urge to speak or act in a manner reminiscent of anything you learned in a big company, it’s best that you do that in the privacy of your own home. Meeting size is a good example.
Why Simplicity Is the Key to a Great Customer Experience
The science behind why brands with the simplest CX are the most successful Photo: Dong Wenjie/Getty Images “In character, in manner, in style, in all things, the supreme excellence is simplicity.” — Henry Wadsworth Longfellow In my marketing career, there’s one thing I’ve learned: There’s very rarely a silver bullet in business. Success comes from a combination of factors. Operations, marketing, customer service, order fulfillment, brand, and market conditions all contribute to the bottom line.
Steve Jobs first proposed an Apple credit card in 2004
News This Apple Card from 2004 never made it into anyone’s Apple Wallet. Photo: Ed Hardy/Cult of Mac The Apple Card announced this spring isn’t a new idea; it was first floated well over a decade ago. This came as a proposal by then-CEO Steve Jobs made so long ago it would have offered users rewards in the form of free iTunes music to load onto their iPods. A blog post published today by Ken Segall describes the early version of Apple’s credit card.
How to Simplify Systems for Business Growth
We all know that simplicity increases speed and fuels business growth. But we seem to be stuck with clunky, cumbersome business systems. And they multiply like rabbits! Hiring, project approval, communication tools, and even expense reporting can be numbingly complex and tedious. We feel that too, which is why we recently simplified one of the main aspects of our business, our software solutions. We now use a combination of only four products to run our business: G-suite, Slack, Spark, and Asana.
Running Meetings the Steve Jobs Way
I recently attended an event where a CEO delivered the company’s annual results and outlined its future strategy. He closed the talk with some inspirational content to get the team excited about the year ahead. While I listened to this business leader speak, I also had my eye on the audience. While the content was relevant and inspiring, the narrative and delivery was off. This was evident in the audience, who seemed disengaged – most had their faces in their phones.
What I Learned About Great Meetings from Steve Jobs
Opinions expressed by Entrepreneur contributors are their own. The principle of keeping meetings small and made up of smart people is deeply woven into the religion of electronics behemoth Apple and is key to any organization that wants to nurture quality thinking. The idea is pretty basic: Everyone in the room should be there for a reason. There's no such thing as a mercy invitation. Either you're critical to the meeting or you're not. It's nothing personal, just business.
Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Hi
The lump on the table was truly mysterious and held everyone’s rapt attention. Hidden under a gray sheet it was impossible to discern any detail from it. We were going to have to wait for the big reveal when the meeting was called to order. This would definitely not be our typical product briefing. Beneath that sheet was the home computer that was going to save Apple. Not to get overly dramatic about it, but that’s exactly how it was billed by Steve himself.
Steve Jobs marketing guru slags Apple advertising as boring
Quick, what’s the advertising slogan Apple uses for the iPhone X? How about for the iPad? What was the theme of the last Apple ad you saw? If you shrugged your shoulders at all these questions, then you’ll understand why a former Apple ad man sees problems with the company’s current advertising strategy. Ken Segall worked at Apple’s agency, TBWA\Chiat\Day, years ago. He cooperated with Apple co-founder Steve Jobs for over a decade.
These traits made Steve Jobs a smart leader, according to his right-hand man
Ken Segall is a creative director who has a long history with Apple and NeXT. This is an excerpt from his book "Think Simple." Leading Apple’s retail group from its inception through more than three hundred Apple Store openings, Ron Johnson logged countless hours of quality time with Steve Jobs. Ron observed that Steve had certain traits that automatically put him on a different plane from many business leaders. First and foremost, Steve knew things—and he also knew that he didn’t know everything.
These traits made Steve Jobs a smart leader, according to his right-hand man
Ken Segall is a creative director who has a long history with Apple and NeXT. This is an excerpt from his book “Think Simple,” which is out June 7. Leading Apple’s retail group from its inception through more than three hundred Apple Store openings, Ron Johnson logged countless hours of quality time with Steve Jobs. Ron observed that Steve had certain traits that automatically put him on a different plane from many business leaders.
The key to Apple's success: simplicity is in Apple's DNA
Simplicity has the power to transform a business in the most profound waysSergio MembrillasSubscribe to WIREDEarly on in my advertising career, I slowly began to understand the power of simplicity. It happened when I went to work at Apple's ad agency, Chiat/Day, in LA. Not that I had anything to do with Apple's award-winning ads - I was a glorified file clerk. But I was struck by the simplicity in Apple's advertising, and that inspired me to try my hand at writing.
These traits made Steve Jobs a smart leader, according to his right-hand man
Ken Segall is a creative director who has a long history with Apple and NeXT. This is an excerpt from his book "Think Simple." Leading Apple’s retail group from its inception through more than three hundred Apple Store openings, Ron Johnson logged countless hours of quality time with Steve Jobs. Ron observed that Steve had certain traits that automatically put him on a different plane from many business leaders. First and foremost, Steve knew things—and he also knew that he didn’t know everything.
Why Steve Jobs was such a smart leader
Ken Segall is a creative director who has a long history with Apple and NeXT. This is an excerpt from his book "Think Simple," which is out June 7. Leading Apple’s retail group from its inception through more than three hundred Apple Store openings, Ron Johnson logged countless hours of quality time with Steve Jobs. Ron observed that Steve had certain traits that automatically put him on a different plane from many business leaders.
Meetings Are A Skill You Can Master, And Steve Jobs Taught Me How
Apple encourages big thinking but small everything else. That is, if you feel the urge to speak or act in a manner reminiscent of anything you learned in a big company, it’s best that you do that in the privacy of your own home. Meeting size is a good example. Once Chiat/Day was installed as Apple’s agency of record and we’d settled into our work, we would meet with Steve Jobs every other Monday. Typically there would be no formal agenda.
Steve Jobs Almost Named The iMac The MacMan, Until This Guy Stopped Him
The lump on the table was truly mysterious and held everyone’s rapt attention. Hidden under a gray sheet it was impossible to discern any detail from it. We were going to have to wait for the big reveal when the meeting was called to order. This would definitely not be our typical product briefing. Beneath that sheet was the home computer that was going to save Apple. Not to get overly dramatic about it, but that’s exactly how it was billed by Steve himself.
The Secretary (TV Movie 1995) ⭐ 4.7 | Thriller
Director Writers All cast & crew Production, box office & more at IMDbPro Review not unique in the least "The Secretary" is one of those cheesy, cliched, "thrillers" that one is subjected to watching on a Sunday afternoon, when there is virtually nothing else on.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Ken
Contact Ken, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack