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Articles by Ken Winell
8 Components to Consider When Building a MarTech Stack in 2023
For 2023, omnichannel architecture has continued to be top of mind for pharma marketers. Taking advantage of the available MarTech tools remains key to a successful marketing strategy.
today and beyond
Health technology: today and beyond By Ken Winell Two years of a worldwide pandemic. An endless amount of impact. Business models across all industries were stretched, accommodated, and changed forever. None more so than health and wellness. Within health and wellness, telehealth was one of the areas that saw the most change. The Good News The pandemic forced us to rethink how to connect providers to patients to avoid the potential virus exposure that came with in-person visits.
A View from the Frontlines of the Vaccine Rollout within Long-term Care Facilities
The rollout of the COVID-19 vaccines has not gone as smooth or as fast as many would have liked. Some of that has been caused by a shortage of supplies and some of it has been caused by continued apprehension about getting the vaccine—even among some healthcare workers. In fact, Governor Mike DeWine of Ohio estimated that 60% of nursing home employees in the state were not taking the COVID vaccine in early clinics.
COVID-19’s Long-Lasting Impact on Clinical Trials
With COVID-19 impacting the conduct of clinical trials, a lot of discussion has been around what changes have allowed trials to continue recruitment. Each clinical trial is different and many oncology trials deal with specific patient populations—and these patients have few options outside of participating in a trial as they are dealing with a critical, life-threatening disease.
Post COVID-19 Tips for Virtual Meetings
As we moved from going to an office every day, to sheltering in place, the proliferation of web and video conferencing exploded. Zoom parties and even Hollywood entertainment are being presented via these platforms. This begs the question: What happens after the lockdowns are lifted? Post COVID-19, it is likely some brainstorming, pitches, and meetings will still occur virtually, which necessitates for some best practices companies can follow to be effective.
Impact of the Coronavirus Crisis on Mental Health Well-being of Nurses
For many people across the globe, life changed with the identification of the coronavirus in their own area and from there the spread of the virus began to have a ripple effect on the life they once knew. While the world still continues to wage its battle against the negative outcomes of the coronavirus, whether it is related to its cardiovascular, respiratory, or thrombotic effects to name a few of the more serious complications, another key element is the impact on mental health well-being.
Post COVID-19 Telemedicine Will Be the New Urgent Care
Back in the early ’80s, the concept of urgent care, a medical practice location that provided essential diagnostics and clinician visits as opposed to emergency rooms exploded. Growth included mini-malls, large healthcare medical group facilities, and individual clinician practices. These practices were largely profitable, and insurance companies endorsed members to use these services as opposed to the more costly visit to the emergency rooms at hospitals.
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