Kendal Geddes

Many enterprises are off to the races with agentic AI, snapping up technology in areas such as software development, customer support, IT operations and cybersecurity. But the return on this type of AI investment remains murky for some: A very sizable 94% of respondents said their organizations lacked a consistent, enterprise-wide framework for evaluating AI’s ROI.

“Come as you are, as you were As I want you to be… Memoria” Kurt Cobain Cobain’s lyrics in this iconic Nirvana song point to a core insight about human memory: It isn’t fixed. We show up as we are, as we were, and sometimes as others expect us to be – a reminder that memory is not a perfect recording, but something constantly rewritten. By contrast, the role of memory in computing systems has been much simpler than in human cognition.

Barak Schoster, Lior Mallul  |  December 4, 2025 Fighting the Next Generation of Deepfakes and Impersonation Fraud: Why We Invested in imper.ai In 2025, AI-generated deepfakes and voice clones have fueled a surge in impersonation scams, making it increasingly difficult to distinguish real interactions from forgeries—and resulting in significant financial losses for companies and individuals.