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Kent Campbell on Muck Rack

Kent Campbell

Mill Valley, San Francisco
As seen in: LinkedIn, Brookings Institution, TechTank
Covers:  Reputation management, Search engine optimization, Brand development, corporate reputation, Wikipedia editing, Wikipedia development
Kent Campbell - Online reputation management strategist

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Kent Campbell’s Biography

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Kent Campbell writes about online reputation management and related disciplines. He is Chief Marketing Officer and Strategist for Reputation X, an online reputation management services agency based in the San Francisco Bay area. Kent has been involved with reputation management, UX, UI, Wikipedia editing and development, and web development for over twenty years.

Kent Campbell’s Journalist Portfolio

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What is reputation?

What is reputation?

Reputation is the general opinion or estimation that people have about someone or something. Reputation is a …

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What Is Reputation Management

What Is Reputation Management

You've know about reputation, but what is reputation management? Reputation management is the process of shap…

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Online Reputation Management Statistics - Reputation Marketing Facts

Online Reputation Management Statistics - Reputation Marketing Facts

The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors…

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Overview of Online Reputation Management

Overview of Online Reputation Management

An overview of online reputation management. What it is, how it works.

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Assessing & Measuring Online Reputation

Assessing & Measuring Online Reputation

How you measure reputation matters. This article explores SWOT analysis, review and rating assessment, unders…

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Beyond TripAdvisor: What Hotel Execs Fail to Consider in Reputation Management

Beyond TripAdvisor: What Hotel Execs Fail to Consider in Reputation Management

Your online reputation is what cybershoppers and potential guests use to decide if they would like to visit y…

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Articles

Overview of Online Reputation Management

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By Kent Campbell
| blog.reputationx.com
Online Reputation Management (ORM) plays a crucial role in shaping the public perception of brands. This overview includes: The Importance of Online Reputation Management What is Reputation Character vs. Reputation What is reputation management The History of Reputation Management The Ethics of ORM Reputation Management Statistics Reputational Influence on Consumer Decisions Online reputation heavily influences consumer decisions.
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Assessing & Measuring Online Reputation

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By Kent Campbell
| blog.reputationx.com
Understanding how to assess this reputation is one of the first steps toward a strong and positive online brand. This article explores key components involved in evaluating online reputation, including online sentiment, SWOT analysis, search engine results, social media presence, and analyzing online reviews and feedback. Understanding How Online Sentiment Affects Reputation Online sentiment is the collective attitude of consumers towards your brand based on digital conversations.
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TechTank episode 68: Will the U.S. attain a competitive global spectrum strategy? Original

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By Nicol Turner Lee, Scott Harris, Isabelle Langrock, Kent Campbell
| TechTank
Consumer demand for wireless services continues to increase in the United States, making the need for more commercial spectrum a priority as more services migrate to mobile platforms. In a recent report, the CTIA argued that the U.S. needs approximately 400 megahertz of full power, licensed spectrum to meet this demand in the next five years.
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