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Articles by Keri Crooks
Inside Marketing: How to Create More Relatable Content
4 minutes Follow these three steps to foster better digital engagement with members and prospects. Ready for an astounding fact? According to Siteefy, 1.5 quintillion bytes of content are created every day. That number is expected to increase by 25% in 2022 and more than double by 2025. Safe to say, that is a lot of content being added to the internet daily (this article included).
Let a Well-Worn Couch Be a Core Call to Action
2 minutes Fear of change is the best friend to the outdated data processing system. Sponsored by United Solutions Company My wife and I purchased a new living room set after almost 25 years. It looks great and fits nicely in our living room. However, after a week of sitting on the new sofa and loveseat, my wife wants our old set back. She doesn’t like the stiffness of the cushions or the depth of the couch.
CFO Focus: Be concerned if your ALCO conversations haven’t changed
Move from chasing “volume” to getting paid appropriately for all risks taken. Financial institutions are in the business of taking calculated risks, but it is the responsibility of the asset/liability committee to measure and manage those risks—and to ensure the institution is compensated for taking them.
CFO Focus: Be Concerned If Your ALCO Conversations Haven’t Changed
6 minutes Move from chasing “volume” to getting paid appropriately for all risks taken. Financial institutions are in the business of taking calculated risks, but it is the responsibility of the asset/liability committee to measure and manage those risks—and to ensure the institution is compensated for taking them.
Helping Consumers Save During and Beyond This Holiday Season
3 minutes Members are looking for ways to manage their spending in the face of rising inflation. Here’s how credit unions can help. The holiday shopping season is upon us, and millions of shoppers will be gravitating toward buy now, pay later, if they haven’t used it already. This comes as no surprise as the rising cost of goods leaves consumers searching for ways to stay within—if not stretch—their budgets.
Diversity Insight: Partnering to Nurture BIPOC, Women-Owned Small Businesses and Nonprofits
4 minutes Verity CU works with Flex Fund to provide flexible working capital loans. Small businesses are the heartbeat of our communities, providing localized services and responding to needs felt uniquely by people like them. That’s why it’s so important to us at Verity Credit Union to make sure we’re reaching the community we strive to serve in all ways possible.
This Way to a Disney-Level Sales Culture
5 minutes Your team members are the key to unlocking the financial dreams of your members. It was the fall of 1999, and instead of starting my sophomore year in the classroom, I was spending the semester working in merchandise on the Walt Disney World College Program. At the end of my “Be Our Guest” class for new Magic Kingdom Cast Members (Disney’s name for employees), one of the trainers left us with a message that still resonates 20 years later.
A Soundtrack for 2023: Stormy Weather Ahead?
2 minutes From the editor Will 2023 be a challenging year for credit union lending? All signs point to yes, but there are a few bright spots breaking that could prevent your lending program from becoming dust in the wind. In our cover story, we present our annual lending outlook for the coming year. As the article predicts, the end of low rates will bring big ch-ch-changes in 2023. A hard rain has (likely) already started falling on your mortgage and refinance business.
2023 Lending Outlook: Cloudy With a Chance of Everything
8 minutes The end of low, low rates brings big, big changes. In the coming year, U.S. credit unions will, of course, continue to make home, car, personal and commercial loans to their members. They’ll just have to make them in a different market. “We’re going through an economic transformation that has been accelerated by COVID,” suggests Bill Handel, chief economist at Raddon Research, a Fiserv company.
Tech Time: Automation Helps Credit Unions Bridge IT Talent Gaps
4 minutes Managed workload automation can help manage talent shortages in the wake of the Great Resignation by offloading repetitive tasks. Whether you call it “The Great Resignation,” “The Great Renegotiation” or “The Great Reshuffle,” the fact is that credit unions cannot ignore how talent shortages are affecting their capacity to innovate and meet the demands of members.
Fifty Years of Title IX: Why the Fight for Financial Equality Isn’t Over
6 minutes Women still lag behind their male counterparts when it comes to financial well-being. Here’s how credit unions can help. Though women have had the right to vote in the U.S. for more than a century, inequalities between genders were still widely apparent just decades ago—in classrooms, in sports, in the workplace and even within homes. Since then, progress has been made globally toward gender equity and inclusion, and women now have more access to education, opportunities and resources.
Tech Time: Is Integrating Conversational AI Into Your MX Flow Worth It?
4 minutes Meet Gene and Fran, $6 billion MSUFCU’s internal and external virtual support agents—next-gen chatbots that play a critical role serving the CU’s 300,000-plus members and staff alike.
Conversational Artificial Intelligence Primed to Redefine Member Experience in 2022
6 minutes Newest generation of chatbots far more effective, case study suggests. Credit unions seeking to expand their reach are often caught between their mission to offer the very best service to their members and their aggressive growth plans and revenue goals. Striking the balance and getting the best of both has led to some exciting innovations. Of course, we all learn from the first iterations of any new technology solution, and chatbots are no exception.
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