Organic traffic from Google and other search engines remains critical to many merchants. It generates a steady stream of prospects. And it also insulates merchants from over-relying on Amazon for sales. There is no greater authority on search engine optimization than Stephan Spencer. He’s the co-author of The Art of SEO and the sole author of leading digital marketing books. He founded Netconcepts, the pioneering SEO firm. He’s a worldwide speaker, consultant, and host of two popular podcasts.
Cross-border ecommerce is booming, as is cross-border shipping. But the postage rates among countries for that shipping greatly vary. Merchants in certain countries, such as China, can ship very cheaply to U.S. consumers with rates that are unavailable to U.S. merchants. To explain it all, I recently spoke with Paul Steidler, a senior fellow with the Lexington Institute, a public-policy think tank in Washington, D.C.
In an era when many ecommerce platforms are migrating to large, enterprise-level clients, Volusion is doing the opposite. It’s focused on smaller and mid-size companies, even startups. To discuss it all, I recently spoke with Volusion’s founder and longtime C.E.O., Kevin Sproles. Practical Ecommerce: Please bring us up to date on Volusion. Kevin Sproles: Volusion has been around for 17 years. Over 30,000 businesses use our platform to build and grow their businesses.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".