Kerry Pipes

Walk through almost any major city in Germany and you'll find döner shops on virtually every block. The sandwich is made with meat sliced from a vertical rotisserie, and served with fresh vegetables, sauces, and Turkish-style pide bread. It’s as common in Germany as burgers are in the United States. In fact, Germans eat an estimated 1.3 billion döner each year, according to figures reported by Euronews.

Earlier this year, Smalls Sliders elevated Michael Alberici to chief marketing officer, tapping a seasoned brand leader. Alberici had been senior vice president of marketing for the Atlanta-based burger franchise. His promotion has expanded his influence as the concept continues its national expansion. He leads with a simple but rigorous mandate. “My role is to turn clear positioning into disciplined execution that drives unit-level economics and long-term brand equity,” he says.

Name: Meg Roberts Title: CEO Company: Head to Toe Brands Units: 130 The Lash Lounge, 40 Bishops Cuts & Color, 26 Frenchies Modern Nail Care, 1 Delta Crown Extensions Age: 53 Years in franchising: 19 Years in current position: 2 Meg Roberts welcomes the challenges that come with being a CEO. Whether it’s building strong teams, driving brand growth, or demanding operational excellence, Roberts embraces it.