What we did know was that a family lost a beloved pet, passengers on the flight were shocked by what happened and United Airlines got gobsmacked with yet another heap of self-inflicted bad publicity. Shoot, 10 years ago a Canadian band recorded a ballad called “United Breaks Guitars” about the shoddy treatment their instruments received on a United flight and their futile attempts to get the airline to pay for the damage.
I’m talking about the woman who bought my VW Beetle convertible. She’s started parking it on my street where I can see its brand new top, its shiny paint job and the tiny alumni decal from my college that she either hasn’t noticed or is leaving in the window so I’ll know that yes, this used to be my car and now it’s been restored to mint condition. I loved that baby blue Bug. Bought it new in 2004 as a present for myself. I’d finally graduated from the autos of early motherhood.
You never run a red light. You don’t shoplift. You pay your taxes. You give to charities. You volunteer at the local soup kitchen. You pick up litter on your morning walk. You think of yourself as a good citizen. So what’s that piece of legal-sized paper you’re poring over? Aha! An NCAA bracket. For your friendly office pool. Five bucks could win you $500 if you win. But you won't. Chances are your brackets will be hanging in the break room as a joke by the end of week one.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".