The BBC has launched a so-called 'reverse mentoring' scheme in a desperate bid to stop young audiences from abandoning the broadcaster. From next month, managers in its radio and education divisions will have their own 'mentor' under 30, tasked with showing the corporation how to appeal to youngsters. The move comes amid a growing mountain of evidence that the corporation is losing its grip on 16 to 34-year-olds.
The BBC may style itself as a beacon of political correctness. But when it comes to gender balance and diversity, it is lagging far behind other broadcasters. The Corporation is less likely to employ women than its major TV rivals, and less likely to promote them to senior positions, according to a major report by Ofcom published today. It also does worse than other broadcasters when it comes to employing people from ethnic minorities, and lags behind Channel 4 on hiring people with disabilities.
The BBC is to be given free reign to dramatically slash the number of hours it devotes to religion on Radio 4, under a shake-up of the rules by the broadcasting watchdog. Ofcom has ripped up the old broadcasting licence - and many of its strict targets for BBC radio - to make it easier for the corporation to keep pace with audience demands for podcasts and other new ways of listening to radio-style content.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".