Like John Denver, I was born in my 27th year. That’s the year my first book was published—a coffee-table book about canoeing in Killarney Provincial Park. I’ve written a lot more on paddling since then, most being best-sellers. The odd part is that, through it all, I've had to listen to the grumblings of old paddlers, dressed in beige trousers, geeky canvas vests and capped with bright white Tilley hats, telling me that canoeing is a dying sport.
A couple of years back, my daughter, my dog and I moved into a small house set in Bridgnorth, a quaint village in the Peterborough and Kawarthas Region of Ontario. The house is situated across the public launch on Chemong Lake, a busy body of water that sees heavy boat traffic in the summer and countless snowmobiles racing by in the winter. It’s also set on a hill that seems to always get a stiff, cold breeze. My well broke not long after we moved it.
We did it in style. Lots of style. I headed out again with blogger Camper Christina to celebrate Canada’s 150th birthday the best way possible—on a canoe trip. We loaded props for the party. Canadian swag T-shirts, hats, flags, maple leaf sparklers, maple leaf dinner jacket, maple leaf bikini… and an iPod full of classic Canadian music. (Thanks Christina for not only gathering most of the props, but also carrying them on the portage.)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".