As an Asian columnist, I am a rare breed. When I became a columnist, I realized how few of us represented an outlet such as Inc Magazine. I counted 3 columnists I believe out of 400 or so. I grew up in South Korea, the second most homogenous country in the world after North Korea. When I moved back to the U.S in high school, I was perplexed by many of the cultural stereotypes in America that were imposed upon me as well as other minorities.
In today's business lingo, micromanagement has become synonymous with bad management. But before we delve into the details, we need to clearly understand what micromanagement is. Micromanagement is simply a management style in which a leader closely monitors her team. Macromanagement, on the other hand, is the exact opposite. Thus, if someone were to say all micromanagers are bad, it would be the equivalent of saying all southpaw boxers are bad.
Not too long ago, Mark Cuban was asked on the podcast, How I Built This, on what he would do if he had to start all over again from scratch. "I would get a job as a bartender at night and a sales job during the day," he responded. According to Cuban, sales is the foundation for success in any field. You might be thinking: What if I just don't have a knack for sales? Here's the good news: Just like everything in life, sales has an 80-20 rule, but even better. In sales, it's 93-7.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".